Report on Indian Malted Beverages Market, 2009Infoquest IndiaJanuary 1, 2010 47 Pages - SKU: CFGQ2604879 |
| Countries covered: India Demand for malted drinks had fallen in 1980's after Operation Flood made India a milk abundant country. But, during 1995-1998, the industry grew at phenomenally high rates, year on year basis. During 1998-99, the segment grew only at 5% per annum. After 1999, the market grew at an average of 10% per annum in volume terms. In 2002 the market began declining. But, today, malted/milk-based beverages segment has taken off, and is currently growing at about 20 per cent a year. |
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