Report on Indian Fruit Juices & Drinks Market 2009Infoquest IndiaJanuary 1, 2010 89 Pages - SKU: CFGQ2584347 |
| Countries covered: India For Indians drinking juice is not a new concept. Street corner vendors have been popular for years. Fruit juices in the unorganized segment are considered cheaper and fresher by the consumers, even though they are relatively unhygienic. The organized natural juice market is currently in a nascent stage-though it is growing at a healthy 35-40 percent rate per annum. This market has had high entry barriers. Few customers are convinced about packaged juices being preservative free, and therefore, as healthy as freshly squeezed juice. The drinks market is relatively more mature and growing at 20-25 percent. |
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