Report on Indian Flavoured Milk Market, 2009Infoquest IndiaJanuary 1, 2010 68 Pages - SKU: CFGQ2584327 |
| Countries covered: India Flavoured milk as a concept is not new to India. For centuries the rich and the affluent had their milk flavoured with traditional condiments, like ellaichi (cardamom), kesar (saffron), badam (almonds), etc. The drinks were not just consumed for taste, but their immense health benefits. However, over the years with less time available for such additional chores, and flavourings becoming exorbitant, more and more, difficult to prepare. But now, increasing health consciousness among people, economic and demographic changes, including rising disposable incomes, growing proportion of working women, as well as, a greater awareness to the global trends has increased the demand of milk based drinks. |
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