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| Countries covered: India Till recently, the coffee board directed the sale of coffee in India. Coffee growers had to sell 100% of their production to the board till 1994. Thereafter, it was brought down to 30%. This quota system has now been abolished completely since 1997. Domestic demand had stagnated for a decade. In fact, per head consumption had declined over a 10-year period in spite of an increase in production, purchasing power and enlargement of the beverage market. But, now things are beginning to look up. |
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