Report on Indian Carbonated Soft Drink Market, 2009Infoquest IndiaJanuary 1, 2010 61 Pages - SKU: CFGQ2584332 |
| Countries covered: India More and more consumers are quenching their thirst with nature's most basic drink: water; and the next best being consumed are fruit juices and drinks. The fizz appears to be all but gone from the carbonated soft drinks market. Though, the Cola giants have widened the basket by setting up new strategies, the foam seems to be fading. A clear shift in taste has come through, with the market for carbonated soft drinks growing at a declining rate. Ironically, the market for non-carbonated soft drinks is increasing at a faster rate. |
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