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| Countries covered: India The traditional Indian bread has been eaten in the form of rotis or chapattis (wheat flour kneaded and rolled into pancakes; and baked on skillets). The spread used on it by people who could afford it has been ghee (clarified butter) or home made butter. Western table spreads such as butter, margarine, jams and mayonnaise etc, are not very popular in India. All India penetration of table butter/ margarine is only 4%. This is also largely represented by urban areas, where penetration is higher at 9%. In rural areas, table butter/ margarine have penetrated in 2.1% of households only. The use of these products in the large metros is higher, with penetration at 15%. |
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