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| Countries covered: India Bread consumed in India can be segmented as traditional and western. Traditional breads in India are of many kinds and differ from region to region. Western bread is primarily white or brown sliced bread. Other types of bread like fruit bread, etc have negligible sales. Bread is seen as a snack/food supplement among lower middle and middle-income group people in urban areas. In Western India, it is called ‘pav’, primarily, a low cost under baked bread manufactured by the unorganized sector. |
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