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| Countries covered: India Biscuit industry is the largest segment of the grain milling industry and constitutes about 55-60% of the entire bakery range. In the past several years MNCs like Cadbury, Brooke Bond and Nestle tried to enter into the biscuit segment but were not successful. These players found it difficult to compete with the unorganised sector players in the lower / popular segment of the market in view of intense price competition. In the upper end of the market, the market size was small. With the de-control, several global players have entered the market and more players are expected to set up shop in the country. Infoquest India's report on the biscuit market in India gives the salient features of the industry in a clear and concise format. |
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