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2009 Wireless Retail Survey “Major Handset Recommendation Factors”

InfoTek Research Group
January 1, 2009
31 Pages - SKU: CHGQ2382875

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The purpose of this part of our study is to determine what makes consumers choose one handset over another. As the capabilities and usage of wireless handsets evolve, so does the relative importance of factors that make one handset more attractive than another. The wireless retail associates know better than anybody, including the customer himself, what truly drives consumers to choose handsets.

InfoTek’s survey asked retail associates how important they are in customers choosing one handset over another.

Those aspects of a handset included in this assessment include:

Price
Appearance of the phone
Battery life
Brand Name
User Interface
Size of the phone
High Resolution, Color Screen
Reliability
Reception
Phone color
Weight
Form factor (e.g. flip phone, bar phone)
Keypad type (e.g. T-9, QWERTY)
Screen Size
Color of phone
Sales contests or promotion for prizes for selling a handset
In-store sales spiffs for selling a brand of handset
Knowledge/training provided by handsets manufacturer
Collection of accessories that are available for the handset
Advertising, such as POP displays, mock-ups and posters

2009 Wireless Retail Survey “Major Handset Recommendation Factors”

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