2009 Wireless Retail Survey “Handset Capabilities Demand and Sell-Through”
InfoTek Research Group
January 1, 2009 42 Pages - SKU: CHGQ2382873
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One of the major uncertainties facing the U.S. wireless industry is the optimum mix of features and capabilities to include in wireless handsets. Given the size, battery life, processing power and interface limitations of handsets, there is often a zero sum game for manufacturers in deciding which capabilities to include. Carriers also have a loud voice in determining what manufacturers’ ship, often dictating form factors and features sets to be included in new handsets.
The purpose of this report of the Wireless Retail Survey is to collect data from retail sales associates on their knowledge and behavior when it comes to wireless handset capabilities. This report also explores consumer demand for specific handset capabilities through the eyes of the retail associate.
Those capabilities covered in this report include:
- High-speed wireless data
- Over-the-Air downloading of Applications
- Streaming Audio
- Streaming Video
- Ability to combine functions of other devices such as PDAs, MP3 Players and digital cameras
- GPS capability
- International Roaming
- Built-in Digital Still Camera
- Built-in Digital Video Camera
- Bluetooth
- Infrared Port
- Push-2-Talk
- Speaker Phone
- Polyphonic Ring tones
- PDA Capabilities
- Basic E-Mail like Yahoo or Hotmail
- POP3 or Corporate E-Mail capabilities
- MP3 player
- SIM Cards
- QWERTY keyboard
- Wi-Fi
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- Handset Capabilities Introduction and Definitions
- Handset Capabilities Offered in Each Channel
- 2007 Handset Results at the Point of Sale
- The Pull—Customers Asking About Handset Capabilities Overall and 2003-2009
- Consumer Awareness and Interest in Handset capabilities Among ALL Stores
- The Push—Associates Telling Customers About Handset Capabilities Overall and 2003-2009
- Aggregate Customer Awareness of Handset Capabilities
- The Take—Customers Buying Handsets with Specific Capabilities Overall and 2003-2009
- Handset Capabilities Awareness and Adoption Overall and 2003-2009
- How Easy is it to Sell Handsets with Enhanced Capabilities?
- Correlation of Ease of Selling Phone Capabilities and Associates’ Personal Characteristics
- The Commission Effect
- Commission and Telling Customers About Handset Capabilities
- How Does Commission Relate to Sales of Handset Capabilities?
- Key Findings and Recommendations
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