2009 Wireless Retail Survey “Wireless Application and Service Demand”
InfoTek Research Group
January 1, 2009 49 Pages - SKU: CHGQ2382868
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InfoTek Research believes that the frontier of mass market market adoption of these new wireless handset applications and services is the point of sale. The distribution point is where the rubber meets the road in that it represents the single point where carriers, developers, handset vendors and platform providers have the opportunity to personally interact with endusers. While there is not uncertainty around the importance of the retail channel, there is very little certainty about how well the retail channel is doing in terms of educating and selling consumers on the value of enhanced wireless services.
One of the major purposes of the Wireless Retail Survey is to collect measurable and trackable data on what retail associates are seeing and doing related to the adoption of specific value-added services.
Many of the findings in this report segment value-added services data by retail channel. The study breaks the respondent into three channel categories: carrier stores, national consumer electronics retailers and regional / local resellers.
InfoTek’s 2009 survey includes demand information on the following applications and services.
- Wireless Internet access
- Wireless E-mail
- Wireless Instant messaging
- Short messaging or SMS
- Multi-media messaging
- Wireless over-the-air games
- Wireless over-the-air ring tones
- Wireless over-the-air music
- Wireless Wallet service
- Voice activated dialing
- Voice portal services
- Location-based services
- Wireless digital imaging
- Wireless modem access using phone
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- Services and Applications Introduction and Definitions
- Applications and Services Offered in Each Channel
- 2009 Results—What Happened with Applications and Services?
- The Pull—Customers Asking about Applications and Services
- Customers Asking About Applications and Services Among Stores that Offer Them
- Customers Asking About Applications and Services Among Stores that Do Not Offer Them
- The Push—Associates Telling Customers About Applications and Services
- Aggregate Customer Awareness of Applications and Services
- The Take—Customers Signing Up for Applications and Services
- Applications and Services Awareness and Adoption
- How Easy is it to Get Customers to Sign Up for Applications and Services?
- Knowledge Sufficiency of Applications and Services
- Which Applications and Services Do Store Associates Use?
- How Much of an Impact Does Personal Use of Applications and Services have on Sales?
- Relationship Between Personal Use of Services and the Push of Information about Them
- Relationship Between Personal Use of Applications and Services and Their Sales
- The Commission Effect
- The Relationship Between Commission and Telling Customers
- About Services
- The Relationship Between Commission and Sales of Applications and Services
- Key Findings and Recommendations
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