2007 Indirect Wireless Agent Satisfaction with Wireless Carriers Survey. What has changed since 2003?

This report provides reviews how the major carriers are performing with indirect agents. Our 2007 study found that several carriers have significantly increased their ability to satisfy the indirect channel while others have made it more difficult for this channel to market services.

In addition, this report gives the reader an understanding of which factors have become more or less important to indirect channel wireless sales personnel. We hope these findings can help all companies selling through the indirect channel understand those elements needed to gain support from the sales associates.

As a comparative measurement, InfoTek has created an in-depth overall performance index which takes into account both the overall importance of factors in recommending one carrier over another and each carrier’s ability to provide sales associates in each area. This study shows that some carriers have stepped-up to the plate since 2003 while others are continuing to fall short in support independent resellers.

Carriers Compared
�� Verizon Wireless, Cingular Wireless, Sprint PCS, Nextel, T-Mobile USA

Examples of Specific Information
�� Which carriers have made selling their services easier or harder to sell over the last few years?
�� What has been the impact of recent mergers on the carriers’ ability to meet the needs of the indirect agent channel?
�� Which characteristics of wireless carriers make their services relatively easier or more difficult for resellers to sell and have these changed since 2003?
�� How do the major U.S. carriers score on each factor that makes their services easy or difficult to resell?
�� Which U.S. carrier overall is the easiest for resellers to sell?

Carrier Performance Measured on Key Factors
�� Quality the carrier’s network coverage
�� Direct compensation
�� Quality of the sales support**
�� Quality of the technical support**
�� Variety of the calling services
�� Ease activating new wireless services
�� Variety of devices
�� Brand image of the carrier**
�� Quality of training**
�� Amount of training**
�� Cost of the carrier's service plans
�� Quality of the carrier’s customer service
�� Ability to target certain types of customers
* - New comparative measurements in 2007 used to add value to the study