2007 Handset Factors Impacting Recommendation of Wireless Retail AssociatesInfoTek Research GroupMarch 21, 2007 23 Pages - SKU: CHGQ1468112 |
| Countries covered: United States InfoTek Research completed in-depth surveys with 250 wireless sales associates in both carrier stores and independent agents using stratified random sampling to represent the wireless retail channel in the United States. This report asked retail associates to rate the following major factors in terms of how influential they are on the decision to recommend a particular brand of handset. InfoTek refers to these factors as “major” because they represent general product design characteristics as opposed to specific functionalities.
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