InfoTek Research Group

InfoTek has been a provider of custom market research since 1993, focusing on high technology and telecommunications, consumer and business, domestically and internationally.

Market Research Expertise

InfoTek specializes in new product/service development, feature/needs assessment concept testing, pricing, branding, positioning, awareness tracking, customer loyalty, market segmentation, and message testing. Most importantly, InfoTek collects the vast majority of this information completely in-house. Their in-house fielding staff has interviewed over 1.4 million businesses and consumers of technology since 1993.
Their expertise in this area gives them a significant competitive advantage over their competition.

Products and Services Researched

More than 300 categories of products and services, including cell phones, PDAs, laptops, PCs, printers, scanners, digital cameras, storages devices, hubs and switches, network adapters, network management software, operating systems, telecomm services, online services, technical service and support, and more.

 InfoTek Research Group
 

List of reports from InfoTek Research Group

Spring 2009 Mobile Lottery Platform Market Potential Study
6/1/2009 | published by: InfoTek Research Group
... with the current legal obstacles that Lotteries face in their effort to develop an Internet or mobile-based offering (UIGEA, The Wire Act, etc…), there are a number of other questions and opportunities to consider when ...  |  more...
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$695.00
2009 Wireless Retail Survey “Sales Associate Profile and Behavior”
1/1/2009 | published by: InfoTek Research Group
... offers readers a rare glimpse into the behavior of those sales associates standing behind the counter making recommendations to millions of wireless consumers each year regarding which wireless phones, accessories and services to purchase. The ...  |  more...
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$795.00
2009 Wireless Retail Survey “Wireless Application and Service Demand”
1/1/2009 | published by: InfoTek Research Group
... that it represents the single point where carriers, developers, handset vendors and platform providers have the opportunity to personally interact with endusers. While there is not uncertainty around the importance of the retail channel, there ...  |  more...
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$995.00
2009 Wireless Retail Survey “Handset Capabilities Demand and Sell-Through”
1/1/2009 | published by: InfoTek Research Group
... there is often a zero sum game for manufacturers in deciding which capabilities to include. Carriers also have a loud voice in determining what manufacturers’ ship, often dictating form factors and features sets to be ...  |  more...
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$895.00
2009 Wireless Retail Survey Full Report of Findings
1/1/2009 | published by: InfoTek Research Group
... completely in-house. Our in-house fielding staff has interviewed over 1.4 million businesses and consumers of technology since 1993. Our expertise in this area gives us a significant competitive advantage over our competition. Products and Services ...  |  more...
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$3,995.00
2009 Wireless Retail Survey “Indirect Wireless Agent Satisfaction with Carriers”
1/1/2009 | published by: InfoTek Research Group
... made it more difficult for this channel to market services. In addition, this report gives the reader an understanding of which factors have become more or less important to indirect channel wireless sales personnel. We ...  |  more...
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$1,495.00
2009 Wireless Retail Survey “Accessory Demand and Sell-Through”
1/1/2009 | published by: InfoTek Research Group
... Accessories are no longer seen as a marketing tool to give away to customers in order to secure a sale. Wireless retail outlets are now looking to accessories to contribute significantly to their bottom line. ...  |  more...
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$1,295.00
2009 Wireless Retail Survey “Major Handset Recommendation Factors”
1/1/2009 | published by: InfoTek Research Group
... that make one handset more attractive than another. The wireless retail associates know better than anybody, including the customer himself, what truly drives consumers to choose handsets. InfoTek’s survey asked retail associates how important they ...  |  more...
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$495.00
2007 Wireless Application and Service Demand at US Retail Outlets
3/21/2007 | published by: InfoTek Research Group
... trends in terms of what specific value-added services and applications end users are currently asking about and the “push” marketing by sales associates. Some of the questions it answers includes, but is not limited to: ...  |  more...
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$995.00
2007 Handset Factors Impacting Recommendation of Wireless Retail Associates
3/21/2007 | published by: InfoTek Research Group
... associates to rate the following major factors in terms of how influential they are on the decision to recommend a particular brand of handset. InfoTek refers to these factors as “major” because they represent general ...  |  more...
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$495.00
2007 Handset Capability Retail Demand and Sell-Through from Wireless Associates
3/21/2007 | published by: InfoTek Research Group
... changes in the handset capabilities end users are currently asking for and the ¡§push¡¨ marketing of accessories by sales associates. Some of the questions it answers includes, but is not limited to: - What percentage ...  |  more...
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$895.00
2007 Accessory Demand and Sell-Through from Sales Associates. What has changed since 2003?
2/5/2007 | published by: InfoTek Research Group
... a rare glimpse into the opinions of those sales associates standing behind the counter making recommendations to millions of wireless consumers each year regarding which wireless phones, accessories and services to purchase. This report provides ...  |  more...
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$995.00
2007 Wireless Sales Associate Profile and Behavior Survey. What has changed since 2003?
1/8/2007 | published by: InfoTek Research Group
... offers readers a rare glimpse into the behavior of those sales associates standing behind the counter making recommendations to millions of wireless consumers each year regarding which wireless phones, accessories and services to purchase. As ...  |  more...
Search inside this report
$795.00
2007 Indirect Wireless Agent Satisfaction with Wireless Carriers Survey. What has changed since 2003?
1/8/2007 | published by: InfoTek Research Group
... a rare glimpse into the opinions of those sales associates standing behind the counter making recommendations to millions of wireless consumers each year regarding which wireless phones, accessories and services to purchase. This report provides ...  |  more...
Search inside this report
$1,495.00
 

Research assistance

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US: 800.298.5699
Int'l: +1.240.747.3093
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