Indaba - Market Summary and Outlook Reports - Platform Technology - Understanding Customers' Perceptions of Storage VendorsInfo-Tech Research GroupJune 16, 2006 16 Pages - SKU: TR1326770 |
| This report is designed to help organizations reach prospective buyers of Storage more efficiently and cost effectively. The findings of this report show that four vendors - Hewlett-Packard, Dell, IBM and EMC -- dominate the market, yet each in a different segment of the market. We profile buyers’ reasons for purchase of storage technology and match those to vendor citations in each area. This report will help organizations. • Ensure marketing messages resonate with buying selection criteria. • Identify opportunities by size of account and within/across market sectors • Understand what causes buyers of Storage to choose one vendor over another. • Differentiate offerings for specific types of buyers. |
