Indaba - Buyer Behavior Reports - Client Technology - Handheld Devices: Selection Criteria of Handheld Device Buyers

Info-Tech Research Group
July 13, 2006
18 Pages - SKU: TR1365834
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This report will help vendors better understand the selection criteria companies of all sizes use when making their Handheld Device purchases. It will answer such questions as: When does price play a critical role, and in which accounts should vendors focus on corporate standard? It will also outline the differences in how buyers select conventional voice-only cell phones versus PDAs or data-enabled cell phones.

Further, it will help organizations:
  • Ensure marketing message resonates with buying selection criteria.
  • Understand what causes buyers of Handheld Devices to choose one vendor over another.
  • Understand what causes buyers of Handheld Devices to eliminate vendors from their final selections.
  • Understand differences in the purchasing dynamic between cell phones and PDAs.


 

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