Global Security Software for Consumers Market 2010-2014

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Increasing Broadband Penetration Driving Adoption of Security Software in Consumer MarketResearch conducted by Technavio reveals, that the global Security Software in the Consumer market is expected to grow at a CAGR of 7.5 percent. The report, which focuses on Americas and EMEA indicates, that the market is currently driven by the growing broadband penetration which has been resulting in increased security attacks.“With increasing acceptance of broadband, the penetration is increasing at an exponential rate. The worldwide acceptance rate of broadband was as high as 50 percent in 2010. However, with increasing acceptance of broadband the security risk also increases. Since broadband is always on connection and unlike dial-up connections, the IP address is static or changes less frequently, it opens up the attack vectors. Hence, there is an increasing need to secure the system,reports Technavio analyst.In spite of the need, widespread piracy continues to hinder the growth of this market. However, the increasing convergence of security solutions is expected to promote market growth.The global Security Software in the Consumer market is marked by shift of demand towards developing regions. This makes the study an important one for companies to fully understand the potential in the market and formulate its own strategy. The report, Global Security Software for Consumers Market 2010-2014, is based on an extensive research from inputs by industry experts, vendors and end-users. It examines the factors- including the key trends, drivers and challenges, impacting the evolution of this market. Further, it contains an in-depth understanding of the key vendors including their SWOT analysis.Companies mentioned in this report include: Symantec Corp., McAfee Inc., Trend Micro Inc. and Kaspersky Lab ZAO.