Global Enterprise Marketing Management Software Market 2010-2014

Countries covered: Global TechNavio's analysts forecast the Global Enterprise Marketing Management Software market to grow at a CAGR of 15.5 percent over the period 2010-2014. One of the key factors contributing to this market growth is the need to develop efficient and effective marketing management software. The Global Enterprise Marketing Management Software market has also been witnessing increasing adoption of integrated marketing management software. However, implementation of enterprise marketing management software in varying levels of the organization could pose a challenge to the growth of this market. TechNavio's report, the Global Enterprise Marketing Management Software Market 2010-2014, has been prepared based on an in-depth analysis of the market with inputs from industry experts. The report covers the Americas, and the EMEA and APAC regions; it also covers the Global Enterprise Marketing Management Software market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market. Key vendors dominating this market space include Oracle Corp., SAS Institute Inc., Teradata Corp., and Unica. Key questions answered in this report: What will the market size be in 2014 and at what rate will it grow? What key trends is this market subject to? What is driving this market? What are the challenges to market growth? Who are the key vendors in this market space? What are the opportunities and threats faced by each of these key vendors? What are the strengths and weaknesses of each of these key vendors?

Additional Information


Press Release

TechNavio Announces the Publication of its Report - Global Enterprise Marketing Management Software Market 2010-2014

TechNavio today published its report Global Enterprise Marketing Management Software Market 2010-2014 based on an in-depth study covering the Americas, and the EMEA and APAC regions. The report aids decision makers’ understanding of the roadmap of this market.

Commenting on the report, an analyst from TechNavio’s Enterprise Applications team said, “IMM software is gradually replacing EMM software. IMM software helps organizations overcome the limitations of EMM software such as limited measuring capabilities and inability to meet technology adoption in B2B market. IMM software provides 50 percent higher return on investment than that provided by EMM software by integrating people, process, and technology of organizations. SAS, Aprimo, and Unica are some of the leading vendors in the IMM software space. ”

According to the report, EMM improves efficiency and effectiveness of an organization's marketing activities in a cost-effective manner. EMM software improves the total cost of ownership of customers by reducing wastage and cost, and by increasing operational revenue. EMM software reduces the time-to-market of a product by providing real-time information about the marketing activities of organizations. In addition, it also helps to improve marketing campaigns by getting real-time feedback from customers.

The report also discusses the challenges with the complex implementation process.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key players.

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