Global In-Car Entertainment Market 2009-2013

ICE (In-Car Entertainment) has rapidly penetrated the global markets as it is no longer viewed as a luxury platform, but as an essential feature by majority of automobile owners. User interface development, software integration and singular hardware usage has ensured that the ICE devices have spearheaded the accelerated growth in the car accessories market.

Further, the reduced costs of hardware devices such as LCD screens, DVDs, rear seat entertainment systems etc. have assisted functional integration of ICE into lower end cars. Moreover, the easier availability of the converging media playable technologies (such as navigation and mobile infotainment) have been the primary driver in the ICE market.

Further, the aftermarket sales for the in-car entertainment devices across the globe is high. Also, the asymmetrical market structure and relatively low entry barriers have led to a large number of dispersed market players, with very low market shares.

The report by Technavio Insights highlights current and future potential of the In-car Entertainment market, along with trends, drivers, growth inhibitors and a few major vendors in the market.