The Industry Measure - Reed Business Information

The Industry Measure specializes in the assessment of trends and changes in graphic communications markets and provides timely information, hard-hitting market analysis and expert consulting. Written by industry experts, The Industry Measure reports have earned a reputation for containing the most reliable and timely market trends and intelligence and have made The Industry Measure the "go to" brand for the latest industry and market trends.

The Industry Measure publishes market trend and information reports, provides industry briefings, and performs market/product strategy and market information consulting services.

The company's main products are surveys of the printing, publishing, creative, and web design & development markets; Demographic Atlas and Market Segmentation Guides; and special market profile reports. The Industry Measure report sponsors and consulting clients are among the largest companies in the industry

Reports are compiled from original and secondary research designed to monitor industry trends and market changes in the U.S. graphic arts and creative markets. The Industry Measure surveys business owners and top level department managers to form a bottom-up view of the markets.

Published every six months or once a year depending on the industry and released on CD-ROM, these reports are based on original market research designed to provide accurate market and industry snapshots. These reports cover entire markets and are typically purchased by industry suppliers who need accurate and timely information about their markets and customers.