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| Countries covered: India "The pillow talk of new millennium couples in the 2010 INDIA TODAY-AC Nielsen-ORG MARG sex survey tells an unprecedented story of women’s arousal being thwarted and of romance gone sour. Call it the Eat Pray Love moment in the life of the modern Indian woman. Just as the lead character, Elizabeth Gilbert (Julia Roberts in the film) was asked by her Balinese healer to “pray for sex”, the survey finds Indian women meditating intently on the prayer beads of fulfilling and wholesome sex. " |
Additional Information
Executive Summary:
The INDIA TODAY-AC Nielsen-ORG MARG Sex Survey 2010, the eighth in the series,was carried out to understand how perceptions and expectations of women have changed over the years.The survey was conducted among men and women of five age groups: 18-25 years, 26-34 years, 35-40 years, 41-50 years and 51-60 years.They belonged to the middle and upper middle-class and lower-middle class (Sec A, B and C).This year, we talked about what women want from men.The survey had a sample size of 5,369 respondents across 11 cities: Delhi, Chennai, Hyderabad,Ahmedabad,Patna,Mumbai,Bangalore,Lucknow,Jaipur, Ludhiana,Kolkata.
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