Worldwide Multiscreen Content Delivery Platforms


November 11, 2011
69 Pages - SKU: ZZZQ6769136
License type:
Countries covered: Global

As the world moves toward multiscreen connectivity, the momentum behind multiscreen content delivery platforms is accelerating. This report provides forecasts for number of households, viewing hours, subscriptions, and advertising revenue for each major multiscreen platform.

With this report clients can:
  • Determine how content owners establish a preferred business model.
  • Develop marketing strategies based on hours-of-viewing forecasts by device.
  • Evaluate subscription-based versus advertising-based platform delivery models.
  • Create targeted product roadmaps based on regional market forecasts.
  • Details include:
  • Six regions, with in-depth forecasts for TV Everywhere active households.
  • Categories include cable TV, IPTV, and satellite pay-TV TV Everywhere households.
  • Household subscriptions for direct-to-consumer multiscreen services by region.
  • Monthly viewing hour estimates by device, including connected TVs, personal computers, tablets, and smartphones.
  • Provides a market model to estimate the value of advertising.
  • Provides market trend lines for total annual value in six geographic regions.



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