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Multiscreen Video Database—Release 2

In-Stat
December 28, 2011
43 Pages - SKU: ZZZQ6769220

Abstract Table of Contents Related Reports

The Multiscreen Video Database-Release 2 provides a comprehensive view of the ways in which consumers are using smartphones and tablets for entertainment purposes. The database tracks device shipments and installed base, mobile and video subscriptions, consumer attitudes and behaviors, usage, and lifestyle changes. Multi-year forecasts estimate the growth of mobile video users and digital ecosystems. This release also includes research highlighting the reasons that consumption of digital entertainment on mobile devices, along with digital rights lockers, will drive future video purchases.

Welcome: Table A1. US Mobile Device Forecast; Table A2. Purchased Video Viewing Behavior; Table A3. Storage and Viewing Behavior of Downloaded Video Content; Table A4. Purchased Video Viewing Behavior; Table A5. Preferred Methods of Acquiring Paid Video Content on Mobile Devices; Table A6. Reasons Why Not Viewing Mobile Video; Table A7. Impact of Digital Rights Lockers on Consumer Video Purchasing; Table A8. Perceived Value of Digital Rights Locker Benefits; Table A9. Consumer Online Video Service Usage Criteria
Devices: Table 1a. Household CE Device Shipments, 2011-2016; Table 1b. Smartphone OS Marketshares, 2011; Table 1c. Smartphone Shipment Forecast by OS, 2011-2016; Table 1d. Handset Shipment Forecast by Technology, 2011-2016; Table 2a. Mobile/Portable Device Installed Base Forecast, 2011-2016; Table 2b. Smartphone Installed Base by OS; Table 2c. Tablet Installed Base by OS; Table 3. Device Ownership by Age, Technology Adoption, Income, and Household
Services: Table 4a. US Mobile Subscriber Market Forecast, 2010-2016; Table 4b. Mobile Service Subscriptions by Service Provider, 2009-2011; Table 4c. Mobile Service Provider Market Shares, 2009-2011; Table 5a. US Mobile Broadband Subscribers With Wireline Broadband Service, by Segment; Table 5b. US Mobile Broadband Subscribers With Pay-TV Service, by Segment; Table 5c. Pay-TV/Broadband Service Bundle Shares by Major Operator; Content; Table 6. Online Video Content Genres, by Device Ownership; Table 7. Mobile Online Video Content Sources, by Device; Table 8. Primary Viewing Devices, by Segment
Usage: Table 9. Frequency of Users Downloading Free Mobile Apps, by Segment; Table 10. Frequency of Users Downloading Paid Mobile Apps, by Segment; Table 11. Frequency of Users Viewing User-Generated Video on a Mobile Device, by Segment; Table 12. Frequency of Users Viewing TV Shows on a Mobile Device, by Segment; Table 13. Frequency of Users Viewing Movies on a Mobile Device, by Segment; Table 14. Frequency of Users Playing Casual Games on a Mobile Device, by Segment; Table 15. Frequency of Smartphone and/or Tablet Owners Accessing Social Networking Sites on a Mobile Device, by Segment; Table 16. Frequency of Users Social Networking on a Mobile Device About TV Content, by Segment; Table 17. Frequency of Users Viewing Online Video on the PC, by Segment; Table 18. Frequency of Users Viewing OTT Video on the TV, by Segment; Table 19. Frequency of Users Viewing TV Everywhere, by Segment
Lifestyle: Table 20a. Interest in Viewing Stored Mobile Device Files on the TV; Table 20b. Interest in Pushing TV Content to Mobile Devices; Table 21a. Consumer Buying Preferences Based on Device-to-Device Interworking; Table 21b. Perceived Value of Multiscreen Support in Service Subscription Decisions; Table 21c. Consumer Interest in Second Screen TV Applications; Table 22. Primary Viewing Locations for Mobile Video; Table 23. On-Demand Video Services Accessed on Smartphones and/or Tablets; Table 24. Online Content Store Access, by Device; Table 25. Impact of Mobile Devices on Other Lifestyle Products
Market Assessment: Table 26a. Apple Digital Ecosystem Installed Base Forecast, 2011-2016; Table 26b. Google Digital Ecosystem Installed Base Forecast, 2011-2016; Table 26c. Microsoft Digital Ecosystem Installed Base Forecast, 2011-2016; Table 26d. Other Digital Ecosystem Installed Base Forecast, 2011-2016; Table 27. Smartphone/Tablet Users, 2010-2016; Table 28a. Mobile Video Users Forecast by Device Type, 2011-2016; Table 28b. Frequency of Mobile Video Usage Forecast—Short/Long Content, 2011-2016; Table 29a. Smartphone/Tablet Owners Access OTT Video, 2011-2016; Table 29b. Smartphone/Tablet Owners Purchasing Online Video, 2011-2016
Appendix: Table 30. Technology Adoption Attitudes; Table 31a. Ethnicity Distribution; Table 31b. Gender Distribution; Table 31c. Age Distribution; Table 31d. Education Distribution; Table 31e. Household Income Distribution
Methodology

Multiscreen Video Database—Release 2

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