Delayed Departure: Will In-Flight Broadband Take Off?
In-Stat
April 20, 2009 53 Pages - SKU: ZZZQ2466465
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In-flight broadband, since the days of Connexion by Boeing, has struggled to take off. Recently, the market has received new impetus, with a new generation of in-flight broadband providers, including Aircell, Row44, and Panasonic. While these providers have encountered barriers in introducing in-flight broadband over the past year, it appears that many of these have been overcome and now these providers are ready to begin large scale deployments. Several US airlines have committed to full fleet deployments, including American, Delta, and Southwest. While the economy continues to place pressure on the market, airlines appear to be planning beyond the current environment in making investments for in-flight communication technologies, such as in-flight broadband. This service will also have to compete with other emerging in-flight entertainment and communication ervices, such as DBS video offerings and GSM-based voice and data services (in international markets).
This report includes:
- Forecasts of broadband and DBS video, including installments, equipment revenues, usage, and usage revenues, with segmentation regarding the length of the flights.
- Expectations of in-flight IPTV introduction and ensuing revenue.
- Detailed comparisons of principal players, in terms of technologies, business models, and market share.
- Correlations with the hotspot market and strategies learned from terrestrial Wi-Fi services that can be applied to the in-flight market.
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- Executive Summary
- Market Assessment
- Market Structure
- Growth Enablers and Opportunities
- Growth Inhibitors and Threats
- In-Flight Entertainment being Redefined
- Countdown to In-Flight Broadband
- Groundwork Laid for In-Flight Communications
- Connexion: And So It Began
- From then to Now: Current In-Flight Broadband Initiatives
- Why Now: Market Changes Since Connexion
- Technology
- Cost Is a Four Letter Word
- Airlines
- Passenger
- In-Flight Broadband Providers
- Aircell
- Panasonic
- Row44
- Airline Perspective
- Delta
- Southwest
- American
- Royal Jordanian
- Competitive Landscape
- Market Assessment
- Emerging Competitors
- OnAir
- ViaSat
- Mobile Operators
- Leveraging the Network
- Content
- Voice
- Video
- Operations
- Technology
- Connectivity to the Plane
- Air-to-Ground Network
- Satellite
- Pros and Cons
- Passenger Access
- Regulatory Environment
- Targeting the Audience
- Branding
- Pricing
- Devices
- Roaming
- User Type
- Lessons to be Learned From the Hotspot
- Market
- Point of Sale vs. Wholesale: The Business Models Forecast
- In-Flight Broadband
- Installed Base of Broadband-Enabled Planes
- In-Flight Broadband Installation Revenues
- In-Flight Broadband Usage
- In-Flight Broadband Service Revenues
- Laptop versus Handheld Usage
- DBS
- Installed Base of DBS-Enabled Planes
- In-Flight DBS Installation Revenues
- In-Flight Video Service Revenues
- Methodology
- Glossary
- Related In-Stat Reports
- List of Tables
- Table 1. In-Flight Broadband and Broadcast Television User Revenues (US$ in Millions), 2008-2013
- Table 2. Comparison: Connexion vs. Now
- Table 3. Cost Savings to Airlines: Connexion versus Now
- Table 4. Delays in Row44 International Expansion
- Table 5. Comparative Analysis: Row44 and Aircell
- Table 6. ATG VS Satellite: Pros and Cons
- Table 7. Embedded Wi-Fi Chipset Units in Mobile PCs by Category (Units in Thousands),2008-2013
- Table 8. Portable CE Wi-Fi Chipset Unit Shipments per Market Segment (Units in Thousands), 2008-2013
- Table 9. Mobile Handsets with Embedded Wi-Fi (Units in Thousands), 2008-2013
- Table 10. Worldwide In-Flight Broadband-Enabled Airplanes, 2008-2013
- Table 11. Worldwide In-Flight Broadband Connects (in Millions), 2008-2013
- Table 12. Worldwide In-Flight Broadband Usage Revenues (US$ in Millions), 2008-2013
- Table 13. Worldwide DBS-Enabled Airplanes, 2008-2013
- Table 14. Worldwide DBS Installation Revenues (US$ in Millions), 2008-2013
- Table 15. Worldwide DBS Usage Revenues (US$ in Millions), 2008-2013
- List of Figures
- Figure 1. In-Flight Broadband Market Structure
- Figure 2. Impetus to New Breed In-Flight Broadband
- Figure 3. In-Flight Broadband Timeline: Connexion to Now
- Figure 4. Air-to-Ground Network Schematic
- Figure 5. Satellite Network Schematic
- Figure 6. AeroSat Radome Unit
- Figure 7. Worldwide In-Flight Broadband-Enabled Airplanes and Annual Installations, 2008-2013
- Figure 8. In-Flight Broadband Equipment Revenues (US$ in Millions) and Cost per Install (US$ in Thousands), 2008-2013
- Figure 9. Worldwide In-Flight Broadband Connects (in Millions), 2008-2013
- Figure 10. Worldwide In-Flight Broadband Usage Revenues (US$ in Millions), 2008-2013
- Figure 11. Handhelds as a Percent of Total Connects: Long- vs. Short-Haul, 2008-2013
- Figure 12. Handheld Revenues (US$ in Millions) and Percent of Total Revenues, 2008-2013
- Figure 13. DBS Planes Installed (US$ in Millions) and Passenger Revenues (US$ in Thousands), 2008-2013
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