Adopting Digital Rights Information Management
In-Stat
June 22, 2009 47 Pages - SKU: ZZZQ2466922
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The battle between digital entertainment content protection and content usage has been heating up. Copy protection, watermarks, digital fingerprinting, and conditional access are all technologies used to enforce copyright protection. Yet, attempting to stop the 12 billion illegal P2P downloads occurring annually in the US is being called pointless. What is needed is a new approach to monetizing digital content.
This research briefing provides a detailed examination of the shift from content protection to a two-pronged strategy that involves digital rights information management, as well competing with P2P file sharing services. In-Stat’s primary research identifies consumer expectations and content consumption behavior. The outlined digital rights management strategy has the potential not only to create a market where content producer and consumer expectations are aligned, but one that can generate an added $2.5 billion in annual revenue by migrating P2P file sharers to legal services.
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- Conclusions
- Conclusions (2)
- Finding the Right Balance Has Been Elusive
- Table of Contents
- Content Producer Expectations
- Digital Rights Management Technology
- Copy Protection
- Proprietary DRM - Apple Style
- DRM Standards Abound
- Conditional Access
- DRM Process Flow
- Selectable Output Control (SOC)
- Link Protection and Home Networking
- Watermarking: Content Identification and More
- Watermarking: How It Works
- Digital Fingerprinting Technology
- Digital Fingerprinting: How It Is Used
- Legal Remedies
- MPAA vs. RealNetworks
- Bottom Line: All Technologies Can Be Evaded or Hacked
- Consumer Content Usage Expectations
- Online Viewing of Full-Length TV Is Growing
- Broadcast and Time-Shifting Is Strongly Preferred
- Sampling Content
- Consumers Prefer Viewing on Device of Choice
- Nearly 60% Download Online Video Content
- Place Shifting
- Content Will Be Acquired From Multiple Sources
- Content Transfer Between Devices Must Be Accommodated
- Video Content Sharing is Generational
- Pay Once for Content Ownership
- Digital Entertainment User Profiles
- P2P is Dominated by Power Users
- DRM Is Not Working, and Not Adding Revenue
- By 2013, Power and Social Users Will Constitute Over 80% of the Market
- Strategy: Let Power Users Define the Business Model
- Shift to Content Monetization
- Rights Information Management Ecosystems Are Being Established
- Compete with P2P Services
- Never Has The Future of So Many Been Defined by So Few
- Power Users Represent Over $1B in Potential Advertising Revenue
- Final Thoughts
- Related In-Stat Research
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