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The World Market for Trade Advertising Material and Commercial Catalogs: A 2004 Global Trade Perspective

Icon Group International, Inc.
June 4, 2003
157 Pages - SKU: ICN921552

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Countries covered: Global

The World Market for Trade Advertising Material and Commercial Catalogs: A 2004 Global Trade Perspective

This report was created for strategic planners, international executives and import/export managers who are concerned with the market for trade advertising material and commercial catalogs. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics that appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for trade advertising material and commercial catalogs for those countries serving the world market via exports or supplying from various countries via imports. I do so for the current year based on a variety of key historical indicators and econometric models.

Excerpt: On the demand side, exporters and strategic planners approaching the world market face a number of questions. Which countries are supplying trade advertising material and commercial catalogs? What is the dollar value of these imports? How much do the imports of trade advertising material and commercial catalogs vary from one country to another? Do exporters serving the world market have similar market shares across the importing countries? Which countries supply the most exports of trade advertising material and commercial catalogs? Which countries are buying their exports? What is the value of these exports and which countries are the largest buyers?

In what follows, Chapter 2 begins by summarizing the regional markets for imported and exported trade advertising material and commercial catalogs. The total level of imports and exports on a worldwide basis, and those for each region, is based on a model which aggregates across country markets and projects these to the current year. From there, each country represents a percent of the world market. This market is served from a number of competitive countries of origin. Based on both demand- and supply-side dynamics, market shares by country of origin are then calculated across each country market destination. These shares lead to a volume of import and export values for each country and are aggregated to regional and world totals. In doing so, we are able to obtain maximum likelihood estimates of both the value of each market and the shares that countries are likely to receive this year. From these figures, rankings are calculated to allow managers to prioritize markets. In this way, all the figures provided in this report are forecasts that can be combined with internal information for strategic planning purposes.

After the worldwide summary in Chapter 2 of both imports and exports, Chapter 3 details the exports of trade advertising material and commercial catalogs, for each individual country. Chapter 4 does the same, but for imports of trade advertising material and commercial catalogs for all countries in the world. In all cases, the total dollar volume and percentage share values by major trading partner are provided. Combined, Chapters 3 and 4 present the complete picture for imports and exports of trade advertising material and commercial catalogs to and from all major countries in the world. Of the countries considered, if a country is not reported here it is therefore estimated to have only a negligible level of trade in trade advertising material and commercial catalogs (i.e. their market shares are close or equal to zero percent). "Trade Advertising Material and Commercial Catalogs" as a category is defined in this report following the definition given by the United Nations Statistics Division Classification Registry using the Standard International Trade Classification, Revision 3 (SITC, Rev. 3). The SITC code that defined "trade advertising material and commercial catalogs" is 89286.

1   METHODOLOGY
1.1   Our Approach
2   THE WORLD MARKET
2.1   Exports
2.1.1   The World Market: Exports in 2004
2.2   Imports
2.2.1   The World Market: Imports in 2004
3   EXPORTS
3.1   Africa: Export Supplies in 2004
3.1.1   Executive Summary
3.1.2   Burkina Faso
3.1.3   Egypt
3.1.4   Kenya
3.1.5   Mauritius
3.1.6   Morocco
3.1.7   Senegal
3.1.8   South Africa
3.1.9   Tunisia
3.1.10   Zimbabwe
3.2   Asia: Export Supplies in 2004
3.2.1   Executive Summary
3.2.2   Bangladesh
3.2.3   China
3.2.4   Hong Kong
3.2.5   India
3.2.6   Indonesia
3.2.7   Japan
3.2.8   Laos
3.2.9   Macau
3.2.10   Malaysia
3.2.11   Philippines
3.2.12   Singapore
3.2.13   South Korea
3.2.14   Taiwan
3.2.15   Thailand
3.2.16   Vietnam
3.3   Europe: Export Supplies in 2004
3.3.1   Executive Summary
3.3.2   Albania
3.3.3   Andorra
3.3.4   Austria
3.3.5   Belgium
3.3.6   Bosnia and Herzegovina
3.3.7   Bulgaria
3.3.8   Croatia
3.3.9   Cyprus
3.3.10   Czech Republic
3.3.11   Denmark
3.3.12   Estonia
3.3.13   Finland
3.3.14   France
3.3.15   Georgia
3.3.16   Germany
3.3.17   Greece
3.3.18   Hungary
3.3.19   Iceland
3.3.20   Ireland
3.3.21   Italy
3.3.22   Latvia
3.3.23   Lithuania
3.3.24   Malta
3.3.25   Netherlands
3.3.26   Norway
3.3.27   Poland
3.3.28   Portugal
3.3.29   Romania
3.3.30   Russia
3.3.31   Serbia & Montenegro
3.3.32   Slovakia
3.3.33   Slovenia
3.3.34   Spain
3.3.35   Sweden
3.3.36   Switzerland
3.3.37   Ukraine
3.3.38   United Kingdom
3.4   Latin America: Export Supplies in 2004
3.4.1   Executive Summary
3.4.2   Argentina
3.4.3   Brazil
3.4.4   Chile
3.4.5   Colombia
3.4.6   Costa Rica
3.4.7   Ecuador
3.4.8   El Salvador
3.4.9   Guatemala
3.4.10   Mexico
3.4.11   Panama
3.4.12   Peru
3.4.13   Uruguay
3.4.14   Venezuela
3.5   N. America & Caribbean: Export Supplies in 2004
3.5.1   Executive Summary
3.5.2   Bahamas
3.5.3   Barbados
3.5.4   Bermuda
3.5.5   Canada
3.5.6   Dominican Republic
3.5.7   Trinidad and Tobago
3.5.8   United States
3.6   Oceana: Export Supplies in 2004
3.6.1   Executive Summary
3.6.2   Australia
3.6.3   New Zealand
3.7   The Middle East: Export Supplies in 2004
3.7.1   Executive Summary
3.7.2   Israel
3.7.3   Oman
3.7.4   Pakistan
3.7.5   Syrian Arab Republic
3.7.6   Turkey
3.7.7   United Arab Emirates
4   IMPORTS
4.1   Africa: Imports in 2004
4.1.1   Executive Summary
4.1.2   Algeria
4.1.3   Ethiopia
4.1.4   Ghana
4.1.5   Guinea
4.1.6   Ivory coast
4.1.7   Kenya
4.1.8   Mauritius
4.1.9   Morocco
4.1.10   Nigeria
4.1.11   Senegal
4.1.12   South Africa
4.1.13   Tunisia
4.1.14   Uganda
4.2   Asia: Imports in 2004
4.2.1   Executive Summary
4.2.2   China
4.2.3   Hong Kong
4.2.4   Indonesia
4.2.5   Japan
4.2.6   Macau
4.2.7   Malaysia
4.2.8   Maldives
4.2.9   Papua New Guinea
4.2.10   Philippines
4.2.11   Singapore
4.2.12   South Korea
4.2.13   Thailand
4.3   Europe: Imports in 2004
4.3.1   Executive Summary
4.3.2   Albania
4.3.3   Austria
4.3.4   Belarus
4.3.5   Belgium
4.3.6   Bulgaria
4.3.7   Croatia
4.3.8   Cyprus
4.3.9   Czech Republic
4.3.10   Denmark
4.3.11   Estonia
4.3.12   Finland
4.3.13   France
4.3.14   Georgia
4.3.15   Germany
4.3.16   Hungary
4.3.17   Iceland
4.3.18   Ireland
4.3.19   Italy
4.3.20   Kazakhstan
4.3.21   Latvia
4.3.22   Lithuania
4.3.23   Malta
4.3.24   Moldova
4.3.25   Netherlands
4.3.26   Norway
4.3.27   Poland
4.3.28   Portugal
4.3.29   Romania
4.3.30   Russia
4.3.31   Slovenia
4.3.32   Spain
4.3.33   Sweden
4.3.34   Switzerland
4.3.35   United Kingdom
4.4   Latin America: Imports in 2004
4.4.1   Executive Summary
4.4.2   Argentina
4.4.3   Bolivia
4.4.4   Brazil
4.4.5   Chile
4.4.6   Colombia
4.4.7   Costa Rica
4.4.8   Ecuador
4.4.9   El Salvador
4.4.10   Guatemala
4.4.11   Honduras
4.4.12   Mexico
4.4.13   Nicaragua
4.4.14   Panama
4.4.15   Paraguay
4.4.16   Peru
4.4.17   Uruguay
4.4.18   Venezuela
4.5   N. America & Caribbean: Imports in 2004
4.5.1   Executive Summary
4.5.2   Barbados
4.5.3   Canada
4.5.4   Jamaica
4.5.5   Trinidad and Tobago
4.5.6   United States
4.6   Oceana: Imports in 2004
4.6.1   Executive Summary
4.6.2   Australia
4.6.3   New Zealand
4.7   The Middle East: Imports in 2004
4.7.1   Executive Summary
4.7.2   Armenia
4.7.3   Azerbaijan
4.7.4   Bahrain
4.7.5   Iran
4.7.6   Israel
4.7.7   Jordan
4.7.8   Pakistan
4.7.9   Tajikistan
4.7.10   Turkey
4.7.11   Turkmenistan
5   DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS
5.1   Disclaimers & Safe Harbor
5.2   ICON Group Ltd. User Agreement Provisions

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The World Market for Trade Advertising Material and Commercial Catalogs: A 2004 Global Trade Perspective

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