This report puts executives and strategic planners on the fast track. The first chapter describes the study's methodology. The second chapter gives an overview of how to strategically access the market, mid-term forecasts of latent demand and accessibility benchmarks. The remaining nine chapters are not industry specific, but instead discuss economic fundamentals, marketing & distribution options, export and direct investment options, and full risk assessments (political, cultural, legal, human resources). Combined, the information provided in this market study is a "one-stop" shop for the strategic planner. Ample statistical benchmarks and comparative graphs are given.
Excerpt: The primary audience for this report is managers involved with the highest levels of the strategic planning process, and consultants who help their clients with this task. The user will not only benefit from the hundreds of hours that went into the methodology and its application, but also from its alternative perspective on strategic planning in Canada.
This report helps executives evaluate strategic investment and entry alternatives in Canada. In order to evaluate Canada, Icon Group International, Inc. draws on a methodology developed by Professor Philip Parker at INSEAD in Fontainebleau, France. The methodology decomposes a country's strategic potential along two key dimensions: (1) latent demand, and (2) accessibility. A country may have very high latent demand, yet have low accessibility, making it a less attractive market than many smaller potential countries having higher levels of accessibility.
This report provides a strategic profile of Canada along these lines. Throughout the discussion, literally hundreds of statistics on Canada are benchmarked against regional and global averages. The reader can thus quickly understand where Canada fits into the regional and global perspective. The report first investigates the economic fundamentals affecting Canada. These fundamentals are the source for Canada's latent demand. Then, the subsequent chapters detail Canada's accessibility. This evaluation covers a number of entry alternatives, including export strategies, and local direct investment strategies. If a firm decides to have a local presence in Canada, this requires a strategic understanding of local business conditions. The conditions investigated in this report include local marketing (advertising, distribution, pricing issues) and entry strategies (opening an office, joint venturing, etc.), as well as human resources management (labor laws, costs, regulations). Because local presence can increase exposure, the report next assesses a number of factors affecting business risks in Canada (again, benchmarked against regional and global averages). These include: political risks, legal risks, cultural/demographic risks. Risks can only be evaluated within a historical context; history, alas, often repeats itself. The final chapters summarize Canada's economic, political and social history. In doing so, the reader has a full appreciation of history's role in shaping Canada's current potential.
1 Introduction & Methodology
1.1 What Does This Report Cover?
1.2 Evaluating Canada
1.3 Latent Demand And Accessibility In Canada
2 Property And Casualty Insurance
2.1 Latent Demand And Accessibility: Background
2.2 Latent Demand And Accessibility
2.2.1 Market Profile
2.2.2 Statistical Data
2.3 Accessibility: The Structure Of Competition
2.3.1 Third Country Imports
2.3.2 Local Production
2.3.3 Marketing Strategy
2.3.4 U.S. Presence
2.4 Accessibility: Key Factors
2.4.1 Regulation
2.4.2 Financing
2.5 Key Contacts
2.5.1 U.S. Government Officials
2.5.2 Industry Associations
2.5.3 Regulators
2.5.4 Trade Events
3 The Economics Of Latent Demand In Canada
3.1 Executive Summary
3.2 Economic Issues In Canada
3.2.1 Principal Growth Sectors
3.2.2 Government Role In The Economy
3.2.3 Balance Of Payments Situation
3.2.4 Transportation Infrastructure
3.2.5 Telecommunications Infrastructure
4 Export Accessibility In Canada
4.1 Executive Summary
4.2 Exporting To Canada
4.2.1 Foreign Exchange Controls Affecting Trading
4.2.2 General Financing Availability
4.2.3 How To Finance Exports
4.2.4 Credit Information
4.2.5 Consumer Financing
4.2.6 Methods Of Payment
4.2.7 Project Financing Available
4.2.8 Trade Barriers
4.2.9 Standards
4.2.10 Government Procurement
4.2.11 Provincial Liquor Boards
4.2.12 "Cultural Industries"
4.2.13 Investment Barriers
4.2.14 Customs Valuation
4.2.15 Import Licenses
4.2.16 Export Controls
4.2.17 Import/Export Documentation
4.2.18 Temporary Entry
4.2.19 Labeling And Marking Requirements
4.2.20 Prohibited Imports
4.2.21 Standards
4.2.22 Standards And The Nafta
4.2.23 Free Trade Zones/Warehouses
4.2.24 Membership In Free Trade Arrangements
5 Direct Investment Accessibility In Canada
5.1 Executive Summary: Infrastructure
5.2 Executive Summary: Natural Resources
5.3 Executive Summary: Industry
5.4 Direct Investment In Canada
5.4.1 Openness To Foreign Investment
5.4.2 Legal Framework
5.4.3 Investment Canada Act
5.4.4 Investments In "Cultural Industries"
5.4.5 Investments In The Financial Sector
5.4.6 Investments In Other Sectors
5.4.7 Investment Incentives
5.4.8 Right To Private Ownership And Establishment
5.4.9 Protection Of Property Rights
5.4.10 Performance Requirements/Incentives
5.4.11 Regulatory System: Laws And Procedures
5.4.12 Labor
5.4.13 Conversion And Transfer Policies
5.4.14 Expropriation And Compensation
5.4.15 Dispute Settlement
5.4.16 Political Violence
5.4.17 Bilateral Investment Agreements
5.4.18 Capital Outflow Policy
6 Marketing & Distribution In Canada
6.1 Executive Summary
6.2 Marketing And Distribution In Canada
6.2.1 Distribution And Sales Channels
6.2.2 Use Of Agents And Distributors; Finding A Partner
6.2.3 Franchising
6.2.4 Direct Marketing
6.2.5 Joint Ventures/Licensing
6.2.6 Steps To Establishing An Office
6.2.7 Advertising And Trade Promotion
6.2.8 The Press
6.2.9 Radio And Television
6.2.10 Pricing Product
6.2.11 Sales Service/Customer Support
6.2.12 Selling To The Government
6.2.13 Protecting Your Product From Ipr Infringement
6.2.14 Need For A Local Attorney
6.2.15 Regional Marketing Differences In Canada
7 Human Resource Assessment In Canada
7.1 Executive Summary
7.2 Human Resources In Canada
7.2.1 Unionization In Canada
7.2.2 Collective Bargaining In Canada
7.2.3 Workweek And Minimum Wages In Canada
7.2.4 Forced Labor In Canada
7.2.5 Working Ages And Child Labor In Canada
8 Political Risk Assessment In Canada
8.1 Executive Summary: Government
8.2 Executive Summary: Military Organization
8.3 Democracy In Canada
8.4 Political Issues In Canada
8.4.1 Major Political Issues Affecting Business Climate
8.4.2 Political System
8.4.3 Orientation Of Major Political Parties
9 Legal Risk Assessment In Canada
9.1 Executive Summary
9.2 Legal Issues In Canada
9.2.1 Privacy, Search And Seizure
9.2.2 Trial Justice In Canada
9.2.3 Excessive Punishment In Canada
10 Cultural And Demographic Risks In Canada
10.1 Executive Summary
10.2 Cultural Issues In Canada
10.2.1 Racial, Ethnic And Discrimination Issues In Canada
10.2.2 Women's Rights And Gender Issues In Canada
10.2.3 Religion In Canada
10.2.4 Fundamental Human Rights In Canada
11 Historical Background
11.1 Social And Political History
11.1.1 Political And Governmental History
11.1.2 National Unity
11.2 Business Customs In Canada
11.2.1 Business Infrastructure
11.2.2 Language
11.2.3 Communications
11.2.4 Housing
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