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The 2009-2014 Outlook for Transit Advertising in India

Icon Group International, Inc.
December 2, 2008
319 Pages - SKU: ICN2099733

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Countries covered: India

This econometric study covers the latent demand outlook for transit advertising across the states, union territories and cities of India. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across over 5,000 cities in India. For each city in question, the percent share the city is of it’s state or union territory and of India as a whole is reported. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state or union territory and city, latent demand estimates are created for transit advertising. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.

This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities in India). This study gives, however, my estimates for the latent demand, or the P.I.E., for transit advertising in India. It also shows how the P.I.E. is divided and concentrated across the cities and regional markets of India. For each state or union territory, I also show my estimates of how the P.I.E. grows over time. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on strategic planning at graduate schools of business.

1 INTRODUCTION: 1.1 Overview; 1.2 What is Latent Demand and the P.I.E.?; 1.3 The Methodology
2 SUMMARY OF FINDINGS: 2.1 The Latent Demand in India; 2.2 Top 100 Cities Sorted By Rank; 2.3 Latent Demand by Year in India
3 ANDAMAN & NICOBAR ISLANDS: 3.1 Latent Demand by Year - Andaman & Nicobar Islands; 3.2 Cities Sorted by Rank - Andaman & Nicobar Islands; 3.3 Cities Sorted By District - Andaman & Nicobar Islands
4 ANDHRA PRADESH: 4.1 Latent Demand by Year - Andhra Pradesh; 4.2 Cities Sorted by Rank - Andhra Pradesh; 4.3 Cities Sorted By District - Andhra Pradesh
5 ARUNACHAL PRADESH: 5.1 Latent Demand by Year - Arunachal Pradesh; 5.2 Cities Sorted by Rank - Arunachal Pradesh; 5.3 Cities Sorted By District - Arunachal Pradesh
6 ASSAM: 6.1 Latent Demand by Year - Assam; 6.2 Cities Sorted by Rank - Assam; 6.3 Cities Sorted By District - Assam
7 BIHAR: 7.1 Latent Demand by Year - Bihar; 7.2 Cities Sorted by Rank - Bihar; 7.3 Cities Sorted By District - Bihar
8 CHANDIGARH: 8.1 Latent Demand by Year - Chandigarh; 8.2 Cities Sorted by Rank - Chandigarh; 8.3 Cities Sorted By District - Chandigarh
9 CHHATTISGARH: 9.1 Latent Demand by Year - Chhattisgarh; 9.2 Cities Sorted by Rank - Chhattisgarh; 9.3 Cities Sorted By District - Chhattisgarh
10 DADRA & NAGAR HAVELI: 10.1 Latent Demand by Year - Dadra & Nagar Haveli; 10.2 Cities Sorted by Rank - Dadra & Nagar Haveli; 10.3 Cities Sorted By District - Dadra & Nagar Haveli
11 DAMAN & DIU: 11.1 Latent Demand by Year - Daman & Diu; 11.2 Cities Sorted by Rank - Daman & Diu; 11.3 Cities Sorted By District - Daman & Diu
12 DELHI: 12.1 Latent Demand by Year - Delhi; 12.2 Cities Sorted by Rank - Delhi; 12.3 Cities Sorted By District - Delhi
13 GOA: 13.1 Latent Demand by Year - Goa; 13.2 Cities Sorted by Rank - Goa; 13.3 Cities Sorted By District - Goa
14 GUJARAT: 14.1 Latent Demand by Year - Gujarat; 14.2 Cities Sorted by Rank - Gujarat; 14.3 Cities Sorted By District - Gujarat
15 HARYANA: 15.1 Latent Demand by Year - Haryana; 15.2 Cities Sorted by Rank - Haryana; 15.3 Cities Sorted By District - Haryana
16 HIMACHAL PRADESH: 16.1 Latent Demand by Year - Himachal Pradesh; 16.2 Cities Sorted by Rank - Himachal Pradesh; 16.3 Cities Sorted By District - Himachal Pradesh
17 JAMMU & KASHMIR: 17.1 Latent Demand by Year - Jammu & Kashmir; 17.2 Cities Sorted by Rank - Jammu & Kashmir; 17.3 Cities Sorted By District - Jammu & Kashmir
18 JHARKHAND: 18.1 Latent Demand by Year - Jharkhand; 18.2 Cities Sorted by Rank - Jharkhand; 18.3 Cities Sorted By District - Jharkhand
19 KARNATAKA: 19.1 Latent Demand by Year - Karnataka; 19.2 Cities Sorted by Rank - Karnataka; 19.3 Cities Sorted By District - Karnataka
20 KERALA: 20.1 Latent Demand by Year - Kerala; 20.2 Cities Sorted by Rank - Kerala; 20.3 Cities Sorted By District - Kerala
21 LAKSHADWEEP: 21.1 Latent Demand by Year - Lakshadweep; 21.2 Cities Sorted by Rank - Lakshadweep; 21.3 Cities Sorted By District - Lakshadweep
22 MADHYA PRADESH: 22.1 Latent Demand by Year - Madhya Pradesh; 22.2 Cities Sorted by Rank - Madhya Pradesh; 22.3 Cities Sorted By District - Madhya Pradesh
23 MAHARASHTRA: 23.1 Latent Demand by Year - Maharashtra; 23.2 Cities Sorted by Rank - Maharashtra; 23.3 Cities Sorted By District - Maharashtra
24 MANIPUR: 24.1 Latent Demand by Year - Manipur; 24.2 Cities Sorted by Rank - Manipur; 24.3 Cities Sorted By District - Manipur
25 MEGHALAYA: 25.1 Latent Demand by Year - Meghalaya; 25.2 Cities Sorted by Rank - Meghalaya; 25.3 Cities Sorted By District - Meghalaya
26 MIZORAM: 26.1 Latent Demand by Year - Mizoram; 26.2 Cities Sorted by Rank - Mizoram; 26.3 Cities Sorted By District - Mizoram
27 NAGALAND: 27.1 Latent Demand by Year - Nagaland; 27.2 Cities Sorted by Rank - Nagaland; 27.3 Cities Sorted By District - Nagaland
28 ORISSA: 28.1 Latent Demand by Year - Orissa; 28.2 Cities Sorted by Rank - Orissa; 28.3 Cities Sorted By District - Orissa
29 PONDICHERRY: 29.1 Latent Demand by Year - Pondicherry; 29.2 Cities Sorted by Rank - Pondicherry; 29.3 Cities Sorted By District - Pondicherry
30 PUNJAB: 30.1 Latent Demand by Year - Punjab; 30.2 Cities Sorted by Rank - Punjab; 30.3 Cities Sorted By District - Punjab
31 RAJASTHAN: 31.1 Latent Demand by Year - Rajasthan; 31.2 Cities Sorted by Rank - Rajasthan; 31.3 Cities Sorted By District - Rajasthan
32 SIKKIM: 32.1 Latent Demand by Year - Sikkim; 32.2 Cities Sorted by Rank - Sikkim; 32.3 Cities Sorted By District - Sikkim
33 TAMIL NADU: 33.1 Latent Demand by Year - Tamil Nadu; 33.2 Cities Sorted by Rank - Tamil Nadu; 33.3 Cities Sorted By District - Tamil Nadu
34 TRIPURA: 34.1 Latent Demand by Year - Tripura; 34.2 Cities Sorted by Rank - Tripura; 34.3 Cities Sorted By District - Tripura
35 UTTAR PRADESH: 35.1 Latent Demand by Year - Uttar Pradesh; 35.2 Cities Sorted by Rank - Uttar Pradesh; 35.3 Cities Sorted By District - Uttar Pradesh
36 UTTARANCHAL: 36.1 Latent Demand by Year - Uttaranchal; 36.2 Cities Sorted by Rank - Uttaranchal; 36.3 Cities Sorted By District - Uttaranchal
37 WEST BENGAL: 37.1 Latent Demand by Year - West Bengal; 37.2 Cities Sorted by Rank - West Bengal; 37.3 Cities Sorted By District - West Bengal
38 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS: 38.1 Disclaimers & Safe Harbor; 38.2 ICON Group International, Inc. User Agreement Provisions

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The 2009-2014 Outlook for Transit Advertising in India

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