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The 2009-2014 Outlook for Probiotics in Japan

Icon Group International, Inc.
December 2, 2008
141 Pages - SKU: ICN2095805

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Countries covered: Japan

This econometric study covers the latent demand outlook for probiotics across the prefectures and cities of Japan. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 1,000 cities in Japan. For each city in question, the percent share the city is of it’s prefecture and of Japan is reported. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each prefecture and city, latent demand estimates are created for probiotics. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.

This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities in Japan). This study gives, however, my estimates for the latent demand, or the P.I.E., for probiotics in Japan. It also shows how the P.I.E. is divided and concentrated across the cities and regional markets of Japan. For each prefecture, I also show my estimates of how the P.I.E. grows over time. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on strategic planning at graduate schools of business.

1 INTRODUCTION: 1.1 Overview; 1.2 What is Latent Demand and the P.I.E.?; 1.3 The Methodology
2 SUMMARY OF FINDINGS: 2.1 The Latent Demand in Japan; 2.2 Top 100 Cities Sorted by Rank
3 AICHI: 3.1 Latent Demand by Year - Aichi; 3.2 Cities Sorted by Rank - Aichi; 3.3 Cities Sorted Alphabetically - Aichi
4 AKITA: 4.1 Latent Demand by Year - Akita; 4.2 Cities Sorted by Rank - Akita; 4.3 Cities Sorted Alphabetically - Akita
5 AOMORI: 5.1 Latent Demand by Year - Aomori; 5.2 Cities Sorted by Rank - Aomori; 5.3 Cities Sorted Alphabetically - Aomori
6 CHIBA: 6.1 Latent Demand by Year - Chiba; 6.2 Cities Sorted by Rank - Chiba; 6.3 Cities Sorted Alphabetically - Chiba
7 EHIME: 7.1 Latent Demand by Year - Ehime; 7.2 Cities Sorted by Rank - Ehime; 7.3 Cities Sorted Alphabetically - Ehime
8 FUKUI: 8.1 Latent Demand by Year - Fukui; 8.2 Cities Sorted by Rank - Fukui; 8.3 Cities Sorted Alphabetically - Fukui
9 FUKUOKA: 9.1 Latent Demand by Year - Fukuoka; 9.2 Cities Sorted by Rank - Fukuoka; 9.3 Cities Sorted Alphabetically - Fukuoka
10 FUKUSHIMA: 10.1 Latent Demand by Year - Fukushima; 10.2 Cities Sorted by Rank - Fukushima; 10.3 Cities Sorted Alphabetically - Fukushima
11 GIFU: 11.1 Latent Demand by Year - Gifu; 11.2 Cities Sorted by Rank - Gifu; 11.3 Cities Sorted Alphabetically - Gifu
12 GUMMA: 12.1 Latent Demand by Year - Gumma; 12.2 Cities Sorted by Rank - Gumma; 12.3 Cities Sorted Alphabetically - Gumma
13 HIROSHIMA: 13.1 Latent Demand by Year - Hiroshima; 13.2 Cities Sorted by Rank - Hiroshima; 13.3 Cities Sorted Alphabetically - Hiroshima
14 HOKKAIDO: 14.1 Latent Demand by Year - Hokkaido; 14.2 Cities Sorted by Rank - Hokkaido; 14.3 Cities Sorted Alphabetically - Hokkaido
15 HYOGO: 15.1 Latent Demand by Year - Hyogo; 15.2 Cities Sorted by Rank - Hyogo; 15.3 Cities Sorted Alphabetically - Hyogo
16 IBARAKI: 16.1 Latent Demand by Year - Ibaraki; 16.2 Cities Sorted by Rank - Ibaraki; 16.3 Cities Sorted Alphabetically - Ibaraki
17 ISHIKAWA: 17.1 Latent Demand by Year - Ishikawa; 17.2 Cities Sorted by Rank - Ishikawa; 17.3 Cities Sorted Alphabetically - Ishikawa
18 IWATE: 18.1 Latent Demand by Year - Iwate; 18.2 Cities Sorted by Rank - Iwate; 18.3 Cities Sorted Alphabetically - Iwate
19 KAGAWA: 19.1 Latent Demand by Year - Kagawa; 19.2 Cities Sorted by Rank - Kagawa; 19.3 Cities Sorted Alphabetically - Kagawa
20 KAGOSHIMA: 20.1 Latent Demand by Year - Kagoshima; 20.2 Cities Sorted by Rank - Kagoshima; 20.3 Cities Sorted Alphabetically - Kagoshima
21 KANAGAWA: 21.1 Latent Demand by Year - Kanagawa; 21.2 Cities Sorted by Rank - Kanagawa; 21.3 Cities Sorted Alphabetically - Kanagawa
22 KOCHI: 22.1 Latent Demand by Year - Kochi; 22.2 Cities Sorted by Rank - Kochi; 22.3 Cities Sorted Alphabetically - Kochi
23 KUMAMOTO: 23.1 Latent Demand by Year - Kumamoto; 23.2 Cities Sorted by Rank - Kumamoto; 23.3 Cities Sorted Alphabetically - Kumamoto
24 KYOTO: 24.1 Latent Demand by Year - Kyoto; 24.2 Cities Sorted by Rank - Kyoto; 24.3 Cities Sorted Alphabetically - Kyoto
25 MIE: 25.1 Latent Demand by Year - Mie; 25.2 Cities Sorted by Rank - Mie; 25.3 Cities Sorted Alphabetically - Mie
26 MIYAGI: 26.1 Latent Demand by Year - Miyagi; 26.2 Cities Sorted by Rank - Miyagi; 26.3 Cities Sorted Alphabetically - Miyagi
27 MIYAZAKI: 27.1 Latent Demand by Year - Miyazaki; 27.2 Cities Sorted by Rank - Miyazaki; 27.3 Cities Sorted Alphabetically - Miyazaki
28 NAGANO: 28.1 Latent Demand by Year - Nagano; 28.2 Cities Sorted by Rank - Nagano; 28.3 Cities Sorted Alphabetically - Nagano
29 NAGASAKI: 29.1 Latent Demand by Year - Nagasaki; 29.2 Cities Sorted by Rank - Nagasaki; 29.3 Cities Sorted Alphabetically - Nagasaki
30 NARA: 30.1 Latent Demand by Year - Nara; 30.2 Cities Sorted by Rank - Nara; 30.3 Cities Sorted Alphabetically - Nara
31 NIIGATA: 31.1 Latent Demand by Year - Niigata; 31.2 Cities Sorted by Rank - Niigata; 31.3 Cities Sorted Alphabetically - Niigata
32 OITA: 32.1 Latent Demand by Year - Oita; 32.2 Cities Sorted by Rank - Oita; 32.3 Cities Sorted Alphabetically - Oita
33 OKAYAMA: 33.1 Latent Demand by Year - Okayama; 33.2 Cities Sorted by Rank - Okayama; 33.3 Cities Sorted Alphabetically - Okayama
34 OKINAWA: 34.1 Latent Demand by Year - Okinawa; 34.2 Cities Sorted by Rank - Okinawa; 34.3 Cities Sorted Alphabetically - Okinawa
35 OSAKA: 35.1 Latent Demand by Year - Osaka; 35.2 Cities Sorted by Rank - Osaka; 35.3 Cities Sorted Alphabetically - Osaka
36 SAGA: 36.1 Latent Demand by Year - Saga; 36.2 Cities Sorted by Rank - Saga; 36.3 Cities Sorted Alphabetically - Saga
37 SAITAMA: 37.1 Latent Demand by Year - Saitama; 37.2 Cities Sorted by Rank - Saitama; 37.3 Cities Sorted Alphabetically - Saitama
38 SHIGA: 38.1 Latent Demand by Year - Shiga; 38.2 Cities Sorted by Rank - Shiga; 38.3 Cities Sorted Alphabetically - Shiga
39 SHIMANE: 39.1 Latent Demand by Year - Shimane; 39.2 Cities Sorted by Rank - Shimane; 39.3 Cities Sorted Alphabetically - Shimane
40 SHIZUOKA: 40.1 Latent Demand by Year - Shizuoka; 40.2 Cities Sorted by Rank - Shizuoka; 40.3 Cities Sorted Alphabetically - Shizuoka
41 TOCHIGI: 41.1 Latent Demand by Year - Tochigi; 41.2 Cities Sorted by Rank - Tochigi; 41.3 Cities Sorted Alphabetically - Tochigi
42 TOKUSHIMA: 42.1 Latent Demand by Year - Tokushima; 42.2 Cities Sorted by Rank - Tokushima; 42.3 Cities Sorted Alphabetically - Tokushima
43 TOKYO: 43.1 Latent Demand by Year - Tokyo; 43.2 Cities Sorted by Rank - Tokyo; 43.3 Cities Sorted Alphabetically - Tokyo
44 TOTTORI: 44.1 Latent Demand by Year - Tottori; 44.2 Cities Sorted by Rank - Tottori; 44.3 Cities Sorted Alphabetically - Tottori
45 TOYAMA: 45.1 Latent Demand by Year - Toyama; 45.2 Cities Sorted by Rank - Toyama; 45.3 Cities Sorted Alphabetically - Toyama
46 WAKAYAMA: 46.1 Latent Demand by Year - Wakayama; 46.2 Cities Sorted by Rank - Wakayama; 46.3 Cities Sorted Alphabetically - Wakayama
47 YAMAGATA: 47.1 Latent Demand by Year - Yamagata; 47.2 Cities Sorted by Rank - Yamagata; 47.3 Cities Sorted Alphabetically - Yamagata
48 YAMAGUCHI: 48.1 Latent Demand by Year - Yamaguchi; 48.2 Cities Sorted by Rank - Yamaguchi; 48.3 Cities Sorted Alphabetically - Yamaguchi
49 YAMANASHI: 49.1 Latent Demand by Year - Yamanashi; 49.2 Cities Sorted by Rank - Yamanashi; 49.3 Cities Sorted Alphabetically - Yamanashi
50 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS: 50.1 Disclaimers & Safe Harbor; 50.2 ICON Group International, Inc. User Agreement Provisions

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The 2009-2014 Outlook for Probiotics in Japan

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