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The 2009-2014 Outlook for Prebiotics in Greater China

Icon Group International, Inc.
December 2, 2008
141 Pages - SKU: ICN2097390

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Countries covered: China

This econometric study covers the latent demand outlook for prebiotics across the regions of Greater China, including provinces, autonomous regions (Guangxi, Nei Mongol, Ningxia, Xinjiang, Xizang - Tibet), municipalities (Beijing, Chongqing, Shanghai, and Tianjin), special administrative regions (Hong Kong and Macau), and Taiwan (all hereafter referred to as “regions”). Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 1,100 cities in Greater China. For each major city in question, the percent share the city is of the region and of Greater China is reported. Each major city is defined as an area of “economic population”, as opposed to the demographic population within a legal geographic boundary. For many cities, the economic population is much larger that the population within the city limits; this is especially true for the cities of the Western regions. For the coastal regions, cities which are close to other major cities or which represent, by themselves, a high percent of the regional population, actual city-level population is closer to the economic population (e.g. in Beijing). Based on this “economic” definition of population, comparative benchmarks allow the reader to quickly gauge a city’s marketing and distribution value vis-à-vis others. This exercise is quite useful for persons setting up distribution centers or sales force strategies. Using econometric models which project fundamental economic dynamics within each region and city of influence, latent demand estimates are created for prebiotics. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.

This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities in Greater China). This study gives, however, my estimates for the latent demand, or the P.I.E., for prebiotics in Greater China. It also shows how the P.I.E. is divided and concentrated across the cities and regional markets of Greater China. For each region, I also show my estimates of how the P.I.E. grows over time. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business.

1INTRODUCTION: 1.1Overview; 1.2What is Latent Demand and the P.I.E.?; 1.3The Methodology
2SUMMARY OF FINDINGS: 2.1The Latent Demand in Greater China; 2.2Top 100 Cities Sorted By Rank
3ANHUI: 3.1Latent Demand by Year - Anhui; 3.2Cities Sorted by Rank - Anhui; 3.3Cities Sorted Alphabetically - Anhui
4BEIJING: 4.1Latent Demand by Year - Beijing; 4.2Cities Sorted by Rank - Beijing; 4.3Cities Sorted Alphabetically - Beijing
5CHONGQING: 5.1Latent Demand by Year - Chongqing; 5.2Cities Sorted by Rank - Chongqing; 5.3Cities Sorted Alphabetically - Chongqing
6FUJIAN: 6.1Latent Demand by Year - Fujian; 6.2Cities Sorted by Rank - Fujian; 6.3Cities Sorted Alphabetically - Fujian
7GANSU: 7.1Latent Demand by Year - Gansu; 7.2Cities Sorted by Rank - Gansu; 7.3Cities Sorted Alphabetically - Gansu
8GUANGDONG: 8.1Latent Demand by Year - Guangdong; 8.2Cities Sorted by Rank - Guangdong; 8.3Cities Sorted Alphabetically - Guangdong
9GUANGXI: 9.1Latent Demand by Year - Guangxi; 9.2Cities Sorted by Rank - Guangxi; 9.3Cities Sorted Alphabetically - Guangxi
10GUIZHOU: 10.1Latent Demand by Year - Guizhou; 10.2Cities Sorted by Rank - Guizhou; 10.3Cities Sorted Alphabetically - Guizhou
11HAINAN: 11.1Latent Demand by Year - Hainan; 11.2Cities Sorted by Rank - Hainan; 11.3Cities Sorted Alphabetically - Hainan
12HEBEI: 12.1Latent Demand by Year - Hebei; 12.2Cities Sorted by Rank - Hebei; 12.3Cities Sorted Alphabetically - Hebei
13HEILONGJIANG: 13.1Latent Demand by Year - Heilongjiang; 13.2Cities Sorted by Rank - Heilongjiang; 13.3Cities Sorted Alphabetically - Heilongjiang
14HENAN: 14.1Latent Demand by Year - Henan; 14.2Cities Sorted by Rank - Henan; 14.3Cities Sorted Alphabetically - Henan
15HONG KONG: 15.1Latent Demand by Year - Hong Kong; 15.2Cities Sorted by Rank - Hong Kong; 15.3Cities Sorted Alphabetically - Hong Kong
16HUBEI: 16.1Latent Demand by Year - Hubei; 16.2Cities Sorted by Rank - Hubei; 16.3Cities Sorted Alphabetically - Hubei
17HUNAN: 17.1Latent Demand by Year - Hunan; 17.2Cities Sorted by Rank - Hunan; 17.3Cities Sorted Alphabetically - Hunan
18JIANGSU: 18.1Latent Demand by Year - Jiangsu; 18.2Cities Sorted by Rank - Jiangsu; 18.3Cities Sorted Alphabetically - Jiangsu
19JIANGXI: 19.1Latent Demand by Year - Jiangxi; 19.2Cities Sorted by Rank - Jiangxi; 19.3Cities Sorted Alphabetically - Jiangxi
20JILIN: 20.1Latent Demand by Year - Jilin; 20.2Cities Sorted by Rank - Jilin; 20.3Cities Sorted Alphabetically - Jilin
21LIAONING: 21.1Latent Demand by Year - Liaoning; 21.2Cities Sorted by Rank - Liaoning; 21.3Cities Sorted Alphabetically - Liaoning
22MACAU: 22.1Latent Demand by Year - Macau; 22.2Cities Sorted by Rank - Macau; 22.3Cities Sorted Alphabetically - Macau
23NEI MONGGOL: 23.1Latent Demand by Year - Nei Monggol; 23.2Cities Sorted by Rank - Nei Monggol; 23.3Cities Sorted Alphabetically - Nei Monggol
24NINGXIA: 24.1Latent Demand by Year - Ningxia; 24.2Cities Sorted by Rank - Ningxia; 24.3Cities Sorted Alphabetically - Ningxia
25QINGHAI: 25.1Latent Demand by Year - Qinghai; 25.2Cities Sorted by Rank - Qinghai; 25.3Cities Sorted Alphabetically - Qinghai
26SHAANXI: 26.1Latent Demand by Year - Shaanxi; 26.2Cities Sorted by Rank - Shaanxi; 26.3Cities Sorted Alphabetically - Shaanxi
27SHANDONG: 27.1Latent Demand by Year - Shandong; 27.2Cities Sorted by Rank - Shandong; 27.3Cities Sorted Alphabetically - Shandong
28SHANGHAI: 28.1Latent Demand by Year - Shanghai; 28.2Cities Sorted by Rank - Shanghai; 28.3Cities Sorted Alphabetically - Shanghai
29SHANXI: 29.1Latent Demand by Year - Shanxi; 29.2Cities Sorted by Rank - Shanxi; 29.3Cities Sorted Alphabetically - Shanxi
30SICHUAN: 30.1Latent Demand by Year - Sichuan; 30.2Cities Sorted by Rank - Sichuan; 30.3Cities Sorted Alphabetically - Sichuan
31TAIWAN: 31.1Latent Demand by Year - Taiwan; 31.2Cities Sorted by Rank - Taiwan; 31.3Cities Sorted Alphabetically - Taiwan
32TIANJIN: 32.1Latent Demand by Year - Tianjin; 32.2Cities Sorted by Rank - Tianjin; 32.3Cities Sorted Alphabetically - Tianjin
33XINJIANG UYGUR: 33.1Latent Demand by Year - Xinjiang Uygur; 33.2Cities Sorted by Rank - Xinjiang Uygur; 33.3Cities Sorted Alphabetically - Xinjiang Uygur
34XIZANG [THIBET]: 34.1Latent Demand by Year - Xizang [Thibet]; 34.2Cities Sorted by Rank - Xizang [Thibet]; 34.3Cities Sorted Alphabetically - Xizang [Thibet]
35YUNNAN: 35.1Latent Demand by Year - Yunnan; 35.2Cities Sorted by Rank - Yunnan; 35.3Cities Sorted Alphabetically - Yunnan
36ZHEJIANG: 36.1Latent Demand by Year - Zhejiang; 36.2Cities Sorted by Rank - Zhejiang; 36.3Cities Sorted Alphabetically - Zhejiang
37DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS: 37.1Disclaimers & Safe Harbor; 37.2ICON Group International, Inc. User Agreement Provisions

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The 2009-2014 Outlook for Prebiotics in Greater China

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