Home > Back to Publisher > Report Information

The 2007-2012 Outlook for Lithographic Direct Mail Advertising Printing in the United States

Icon Group International, Inc.
September 28, 2006
688 Pages - SKU: ICN1730720

Abstract Table of Contents Search inside this report Related Reports

Countries covered: United States

This study covers the latent demand outlook for lithographic direct mail advertising printing across the states and cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given some 12,919 cities across in the United States. For each city in question, the percent share the city is of it’s state and of the United States is reported. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state and city, latent demand estimates are created for lithographic direct mail advertising printing. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.

This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities in the United States). This study gives, however, my estimates for the latent demand, or the P.I.E., for lithographic direct mail advertising printing in the United States. It also shows how the P.I.E. is divided and concentrated across the cities and regional markets of the United States. For each state, I also show my estimates of how the P.I.E. grows over time. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on strategic planning at graduate schools of business.

1 INTRODUCTION: 1.1 Overview; 1.2 What is Latent Demand and the P.I.E.?; 1.3 The Methodology
2 SUMMARY OF FINDINGS: 2.1 Latent Demand in The US
3 FAR WEST: 3.1 Executive Summary; 3.2 Latent Demand by Year - Alaska; 3.3 Cities Sorted by Rank - Alaska; 3.4 Cities Sorted by Zipcode - Alaska; 3.5 Latent Demand by Year - California; 3.6 Cities Sorted by Rank - California; 3.7 Cities Sorted by Zipcode - California; 3.8 Latent Demand by Year - Hawaii; 3.9 Cities Sorted by Rank - Hawaii; 3.10 Cities Sorted by Zipcode - Hawaii; 3.11 Latent Demand by Year - Nevada; 3.12 Cities Sorted by Rank - Nevada; 3.13 Cities Sorted by Zipcode - Nevada; 3.14 Latent Demand by Year - Oregon; 3.15 Cities Sorted by Rank - Oregon; 3.16 Cities Sorted by Zipcode - Oregon; 3.17 Latent Demand by Year - Washington; 3.18 Cities Sorted by Rank - Washington; 3.19 Cities Sorted by Zipcode - Washington
4 GREAT LAKES: 4.1 Executive Summary; 4.2 Latent Demand by Year - Illinois; 4.3 Cities Sorted by Rank - Illinois; 4.4 Cities Sorted by Zipcode - Illinois; 4.5 Latent Demand by Year - Indiana; 4.6 Cities Sorted by Rank - Indiana; 4.7 Cities Sorted by Zipcode - Indiana; 4.8 Latent Demand by Year - Michigan; 4.9 Cities Sorted by Rank - Michigan; 4.10 Cities Sorted by Zipcode - Michigan; 4.11 Latent Demand by Year - Ohio; 4.12 Cities Sorted by Rank - Ohio; 4.13 Cities Sorted by Zipcode - Ohio; 4.14 Latent Demand by Year - Wisconsin; 4.15 Cities Sorted by Rank - Wisconsin; 4.16 Cities Sorted by Zipcode - Wisconsin
5 MID-ATLANTIC: 5.1 Executive Summary; 5.2 Latent Demand by Year - Delaware; 5.3 Cities Sorted by Rank - Delaware; 5.4 Cities Sorted by Zipcode - Delaware; 5.5 Latent Demand by Year - District of Columbia; 5.6 Cities Sorted by Rank - District of Columbia; 5.7 Cities Sorted by Zipcode - District of Columbia; 5.8 Latent Demand by Year - Maryland; 5.9 Cities Sorted by Rank - Maryland; 5.10 Cities Sorted by Zipcode - Maryland; 5.11 Latent Demand by Year - New Jersey; 5.12 Cities Sorted by Rank - New Jersey; 5.13 Cities Sorted by Zipcode - New Jersey; 5.14 Latent Demand by Year - New York; 5.15 Cities Sorted by Rank - New York; 5.16 Cities Sorted by Zipcode - New York; 5.17 Latent Demand by Year - Pennsylvania; 5.18 Cities Sorted by Rank - Pennsylvania; 5.19 Cities Sorted by Zipcode - Pennsylvania
6 NEW ENGLAND: 6.1 Executive Summary; 6.2 Latent Demand by Year - Connecticut; 6.3 Cities Sorted by Rank - Connecticut; 6.4 Cities Sorted by Zipcode - Connecticut; 6.5 Latent Demand by Year - Maine; 6.6 Cities Sorted by Rank - Maine; 6.7 Cities Sorted by Zipcode - Maine; 6.8 Latent Demand by Year - Massachusetts; 6.9 Cities Sorted by Rank - Massachusetts; 6.10 Cities Sorted by Zipcode - Massachusetts; 6.11 Latent Demand by Year - New Hampshire; 6.12 Cities Sorted by Rank - New Hampshire; 6.13 Cities Sorted by Zipcode - New Hampshire; 6.14 Latent Demand by Year - Rhode Island; 6.15 Cities Sorted by Rank - Rhode Island; 6.16 Cities Sorted by Zipcode - Rhode Island; 6.17 Latent Demand by Year - Vermont; 6.18 Cities Sorted by Rank - Vermont; 6.19 Cities Sorted by Zipcode - Vermont
7 PLAINS: 7.1 Executive Summary; 7.2 Latent Demand by Year - Iowa; 7.3 Cities Sorted by Rank - Iowa; 7.4 Cities Sorted by Zipcode - Iowa; 7.5 Latent Demand by Year - Kansas; 7.6 Cities Sorted by Rank - Kansas; 7.7 Cities Sorted by Zipcode - Kansas; 7.8 Latent Demand by Year - Minnesota; 7.9 Cities Sorted by Rank - Minnesota; 7.10 Cities Sorted by Zipcode - Minnesota; 7.11 Latent Demand by Year - Missouri; 7.12 Cities Sorted by Rank - Missouri; 7.13 Cities Sorted by Zipcode - Missouri; 7.14 Latent Demand by Year - Nebraska; 7.15 Cities Sorted by Rank - Nebraska; 7.16 Cities Sorted by Zipcode - Nebraska; 7.17 Latent Demand by Year - North Dakota; 7.18 Cities Sorted by Rank - North Dakota; 7.19 Cities Sorted by Zipcode - North Dakota; 7.20 Latent Demand by Year - South Dakota; 7.21 Cities Sorted by Rank - South Dakota; 7.22 Cities Sorted by Zipcode - South Dakota
8 ROCKIES: 8.1 Executive Summary; 8.2 Latent Demand by Year - Colorado; 8.3 Cities Sorted by Rank - Colorado; 8.4 Cities Sorted by Zipcode - Colorado; 8.5 Latent Demand by Year - Idaho; 8.6 Cities Sorted by Rank - Idaho; 8.7 Cities Sorted by Zipcode - Idaho; 8.8 Latent Demand by Year - Montana; 8.9 Cities Sorted by Rank - Montana; 8.10 Cities Sorted by Zipcode - Montana; 8.11 Latent Demand by Year - Utah; 8.12 Cities Sorted by Rank - Utah; 8.13 Cities Sorted by Zipcode - Utah; 8.14 Latent Demand by Year - Wyoming; 8.15 Cities Sorted by Rank - Wyoming; 8.16 Cities Sorted by Zipcode - Wyoming
9 SOUTHEAST: 9.1 Executive Summary; 9.2 Latent Demand by Year - Alabama; 9.3 Cities Sorted by Rank - Alabama; 9.4 Cities Sorted by Zipcode - Alabama; 9.5 Latent Demand by Year - Arkansas; 9.6 Cities Sorted by Rank - Arkansas; 9.7 Cities Sorted by Zipcode - Arkansas; 9.8 Latent Demand by Year - Florida; 9.9 Cities Sorted by Rank - Florida; 9.10 Cities Sorted by Zipcode - Florida; 9.11 Latent Demand by Year - Georgia; 9.12 Cities Sorted by Rank - Georgia; 9.13 Cities Sorted by Zipcode - Georgia; 9.14 Latent Demand by Year - Kentucky; 9.15 Cities Sorted by Rank - Kentucky; 9.16 Cities Sorted by Zipcode - Kentucky; 9.17 Latent Demand by Year - Louisiana; 9.18 Cities Sorted by Rank - Louisiana; 9.19 Cities Sorted by Zipcode - Louisiana; 9.20 Latent Demand by Year - Mississippi; 9.21 Cities Sorted by Rank - Mississippi; 9.22 Cities Sorted by Zipcode - Mississippi; 9.23 Latent Demand by Year - North Carolina; 9.24 Cities Sorted by Rank - North Carolina; 9.25 Cities Sorted by Zipcode - North Carolina; 9.26 Latent Demand by Year - South Carolina; 9.27 Cities Sorted by Rank - South Carolina; 9.28 Cities Sorted by Zipcode - South Carolina; 9.29 Latent Demand by Year - Tennessee; 9.30 Cities Sorted by Rank - Tennessee; 9.31 Cities Sorted by Zipcode - Tennessee; 9.32 Latent Demand by Year - Virginia; 9.33 Cities Sorted by Rank - Virginia; 9.34 Cities Sorted by Zipcode - Virginia; 9.35 Latent Demand by Year - West Virginia; 9.36 Cities Sorted by Rank - West Virginia; 9.37 Cities Sorted by Zipcode - West Virginia
10 SOUTHWEST: 10.1 Executive Summary; 10.2 Latent Demand by Year - Arizona; 10.3 Cities Sorted by Rank - Arizona; 10.4 Cities Sorted by Zipcode - Arizona; 10.5 Latent Demand by Year - New Mexico; 10.6 Cities Sorted by Rank - New Mexico; 10.7 Cities Sorted by Zipcode - New Mexico; 10.8 Latent Demand by Year - Oklahoma; 10.9 Cities Sorted by Rank - Oklahoma; 10.10 Cities Sorted by Zipcode - Oklahoma; 10.11 Latent Demand by Year - Texas; 10.12 Cities Sorted by Rank - Texas; 10.13 Cities Sorted by Zipcode - Texas
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS: 11.1 Disclaimers Safe Harbor; 11.2 ICON Group International, Inc. User Agreement Provisions

More United States Printing Reports

2012 U.S. Printed products commodities or services used by the Pharmacies & Drug Stores Industry-Input & Output Report by Barnes Reports
The 2012 U.S. Printed products commodities or services used by the Pharmacies & Drug Stores Industry-Input & Output Report, published annually by Barnes Reports, contains ...

2012 U.S. Printed products commodities or services used by the New Car Dealers Industry-Input & Output Report by Barnes Reports
The 2012 U.S. Printed products commodities or services used by the New Car Dealers Industry-Input & Output Report, published annually by Barnes Reports, contains timely ...

Prepress Services Industry in the U.S. and its International Trade [2012 Q2 Release] by Supplier Relations US, LLC
The Prepress Services Industry report contains the most recent data and analysis on the industry's key financial data, cost and pricing, competitive landscape, industry structure. ...

Other Commercial Printing Industry in the U.S. and its International Trade [2012 Q2 Release] by Supplier Relations US, LLC
This 2012 publication of Other Commercial Printing Industry report is the comprehensive market research guide for the industry. It contains the latest information on ...

Books Printing Industry in the U.S. and its International Trade [2012 Q2 Release] by Supplier Relations US, LLC
The Books Printing Industry report contains the most recent data and analysis on the industry's key financial data, cost and pricing, competitive landscape, industry structure. ...

See all reports like this >>

More United States Reports

e-Discovery Software Publishing in the US - Industry Market Research Report by IBISWorld
e-Discovery Software Publishing in the US Finding growth : Electronic discovery (more often known as e-discovery) refers to a data search, location and securing process for use ...

D&B Country RiskLine Report: The United States of America by Dun & Bradstreet Inc.
This D&B Country RiskLine Report will help you analyze the risks, opportunities and likely payment delays when doing business in this country. It includes ...

D&B Country Report: The United States of America by Dun & Bradstreet Inc.
D&B Country Report. Comprehensive information for evaluating risks and opportunities when trading or investing in this country. Providing critical information and analysis on ...

Country Report United States January 2011 by Economist Intelligence Unit
Country Reports analyse political and economic trends in featured countries. They show you exactly how national, regional and global events will affect your business in ...

Coal - US - a snapshot (2010) by Mintel - Snapshots
Coal in US by Mintel Global Market Navigator provides you with annual year-end market size data, most recently updated in 2010. This market covers consumption ...

See all reports like this >>

The 2007-2012 Outlook for Lithographic Direct Mail Advertising Printing in the United States

Share this report

Other tasks

Research Assistance

Related Markets

Printing Reports

Free Alert Me service