The 2009-2014 World Outlook for Affiliate Marketing Services

Icon Group International, Inc.
September 20, 2008
198 Pages - SKU: ICN2097920
License type:
Countries covered: Global

This econometric study covers the world outlook for affiliate marketing services across more than 200 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the 230 countries of the world). This study gives, however, my estimates for the worldwide latent demand, or the P.I.E. for affiliate marketing services. It also shows how the P.I.E. is divided across the world’s regional and national markets. For each country, I also show my estimates of how the P.I.E. grows over time (positive or negative growth). In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business.


More Global Marketing Reports

2012 Global Diagnostic Imaging Companies Marketing Tactics by Venture Planning Group
For each company, the analysis presents: The U.S. and international sales force size in major geographic regions. Selling options, including rental plans, leasing and others. Promotional tactics, e.g., ...

Top 100 Marketing Agencies (Global) by Plimsoll Publishing Ltd.
This report is an in-depth financial evaluation of the GlobalMarketing Agencies. Using the unique Plimsoll method of analysis, each of the top 100 companies included ...

Global Pharmaceutical Survey 2012–2013: Market Trends, Marketing Spend and Sales Strategies in the Global Pharmaceutical Industry by iCD Research
Synopsis This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading pharmaceutical industry executives. The opinions and ...

2012 Worldwide Marketing Research & Public Opinion Polling Industry-Industry & Market Report by Barnes Reports
The Marketing Research & Public Opinion Polling Industry-Industry & Market Report, published annually by Barnes Reports, contains timely and accurate industry statistics, forecasts and demographics. ...

Mobile Advertising and Marketing, 5th Edition by Berg Insight
Mobile Advertising and Marketing is the fifth consecutive report analysing the rise of mobile advertising on the global market. This strategic research report from Berg ...

See all reports like this >>