The 2009 Antigua and Barbuda Economic and Product Market Databook

In performing various economic analyses for its clients, I have occasionally been asked to investigate the market potential for various products and services in Antigua and Barbuda. The purpose of the studies is to understand the density of demand within Antigua and Barbuda and the extent to which Antigua and Barbuda might be used as a point of distribution within North America & the Caribbean. From an economic perspective, however, Antigua and Barbuda does not represent a population within rigid geographical boundaries, rather, it represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another. In what follows, I summarize the economic potential for Antigua and Barbuda over the next five years for hundreds of industries, categories and products. The goal of this report is to report my findings on the real economic potential, or what an economist calls the latent demand, represented by Antigua and Barbuda when defined as an area of dominant influence. The reader needs to realize that latent demand may or may not represent real sales. For many items, latent demand is clearly observable in sales, as in the case for food or housing items. Consider, however, the category "satellite launch vehicles". Clearly, there are no launch pads in Antigua and Barbuda used by the space industry to launch satellites. However, the core benefit of the vehicles (e.g. telecommunications, etc.) is "consumed" by the area served by Antigua and Barbuda. Without Antigua and Barbuda, in other words, the market for satellite launch vehicles would be lower for the population in Antigua and Barbuda, North America & the Caribbean, or the world in general. One needs to allocate, therefore, a portion of the worldwide economic demand for launch vehicles to both North America & the Caribbean and Antigua and Barbuda.