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Air Pollution Control Equipment in Portugal: A Strategic Entry Report, 2000

Icon Group International, Inc.
October 11, 2000
95 Pages - SKU: ICN304861

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Countries covered: Portugal

Air Pollution Control Equipment in Portugal: A Strategic Entry Report, 2000

This report puts executives and strategic planners on the fast track. The first chapter describes the study's methodology. The second chapter gives an overview of how to strategically access the market, mid-term forecasts of latent demand and accessibility benchmarks. The remaining nine chapters are not industry specific, but instead discuss economic fundamentals, marketing & distribution options, export and direct investment options, and full risk assessments (political, cultural, legal, human resources). Combined, the information provided in this market study is a "one-stop" shop for the strategic planner. Ample statistical benchmarks and comparative graphs are given.

Excerpt: The primary audience for this report is managers involved with the highest levels of the strategic planning process, and consultants who help their clients with this task. The user will not only benefit from the hundreds of hours that went into the methodology and its application, but also from its alternative perspective on strategic planning in Portugal. This report helps executives evaluate strategic investment and entry alternatives in Portugal. In order to evaluate Portugal, Icon Group International, Inc. draws on a methodology developed by Professor Philip Parker at INSEAD in Fontainebleau, France. The methodology decomposes a country's strategic potential along two key dimensions: (1) latent demand, and (2) accessibility. A country may have very high latent demand, yet have low accessibility, making it a less attractive market than many smaller potential countries having higher levels of accessibility. This report provides a strategic profile of Portugal along these lines. Throughout the discussion, literally hundreds of statistics on Portugal are benchmarked against regional and global averages. The reader can thus quickly understand where Portugal fits into the regional and global perspective. The report first investigates the economic fundamentals affecting Portugal. These fundamentals are the source for Portugal's latent demand. Then, the subsequent chapters detail Portugal's accessibility. This evaluation covers a number of entry alternatives, including export strategies, and local direct investment strategies. If a firm decides to have a local presence in Portugal, this requires a strategic understanding of local business conditions. The conditions investigated in this report include local marketing (advertising, distribution, pricing issues) and entry strategies (opening an office, joint venturing, etc.), as well as human resources management (labor laws, costs, regulations). Because local presence can increase exposure, the report next assesses a number of factors affecting business risks in Portugal (again, benchmarked against regional and global averages). These include: political risks, legal risks, cultural/demographic risks. Risks can only be evaluated within a historical context; history, alas, often repeats itself. The final chapters summarize Portugal's economic, political and social history. In doing so, the reader has a full appreciation of history's role in shaping Portugal's current potential.

1 Introduction & Methodology
1.1 What does this report cover?
1.2 Evaluating Portugal
1.3 Latent Demand and Accessibility in Portugal

2 Air Pollution Control Equipment
2.1 Latent Demand and Accessibility: Background
2.2 Latent demand: aspects of interest
2.2.1 Market Profile
2.2.2 Statistical Data
2.2.3 Best Sales Prospects
2.3 Accessibility: The Structure of Competition
2.3.1 Local Production
2.3.2 Third Country Imports
2.3.3 U.S. Presence
2.3.4 End-User Analysis
2.4 Accessibility: key factors
2.4.1 Import Climate
2.4.2 Distribution Practices
2.4.3 Financing
2.5 Key Contacts
2.5.1 Government
2.5.2 Industrial Associations
2.5.3 U.S. Companies Represented in Portugal
2.5.4 Portuguese Manufacturers, Importers and Distributors
2.5.5 Trade Events

3 The Economics Of Latent Demand In Portugal
3.1 Executive Summary
3.2 Economic Issues in Portugal
3.2.1 Dynamic Markets
3.2.2 Government Intervention Risks
3.2.3 Infrastructure Situation

4 Export Accessibility In Portugal
4.1 Executive Summary
4.2 Exporting to Portugal
4.2.1 The Banking System
4.2.2 Financing Export Strategies
4.2.3 Export Finance/Methods of Payment
4.2.4 Financing Projects
4.2.5 Trade Barriers
4.2.6 Customs Valuation
4.2.7 Import Licenses
4.2.8 Export Controls
4.2.9 Import/Export Documentation
4.2.10 Bills of Lading and Airway Bills
4.2.11 Commercial Invoices
4.2.12 Certificate of Origin
4.2.13 Temporary Entry
4.2.14 Labeling And Marking Requirements
4.2.15 Prohibited Imports
4.2.16 Local Standards
4.2.17 Free Trade Zones/Warehouses
4.2.18 Advanced Rulings on Classification
4.2.19 Entry and Re-Export
4.2.20 Samples and Advertising Materials
4.2.21 Duty Refund
4.2.22 Drawback

5 Direct Investment Accessibility In Portugal
5.1 Executive Summary: Infrastructure
5.2 Executive Summary: Natural Resources
5.3 Executive Summary: Industry
5.4 Direct Investment in Portugal
5.4.1 Attitudes Toward Foreign Direct Investment
5.4.2 Finance/Insurance
5.4.3 Foreign Workers
5.4.4 Currency Conversion and Transfer Risks
5.4.5 Expropriation Risks
5.4.6 Dispute Settlement
5.4.7 International Arbitration
5.4.8 Direct Investment Incentives and Requirements
5.4.9 Taxes
5.4.10 Special Regime
5.4.11 Private Ownership/Enterprise
5.4.12 Competitive Equality
5.4.13 Privatization Program
5.4.14 Patents
5.4.15 Competition Law
5.4.16 Capital Market Risks
5.4.17 Political Violence Risks
5.4.18 Corruption Risks
5.4.19 The Local Labor Market
5.4.20 Trade Zones & Free Ports
5.4.21 Factors Affecting Foreign Direct Investment

6 Marketing & Distribution In Portugal
6.1 Executive Summary
6.2 Marketing and Distribution in Portugal
6.2.1 Local Representative
6.2.2 The Iberian Peninsula
6.2.3 Distribution and Sales Channels
6.2.4 Use of Agents/Distributors
6.2.5 Franchising Activities
6.2.6 Direct Marketing
6.2.7 Joint Ventures/Licensing
6.2.8 Steps to Establish an Office
6.2.9 Selling Factors/Techniques
6.2.10 Advertising and Trade Promotion
6.2.11 Pricing Product
6.2.12 Sales Service/Customer Support
6.2.13 Selling to the Government
6.2.14 Trademark Protection
6.2.15 Copyright Protection
6.2.16 Patent Protection
6.2.17 Hiring Local Counsel
6.2.18 Franchising
6.2.19 Significant Investment Opportunities

7 Human Resource Assessment In Portugal
7.1 Executive Summary
7.2 Human Resources in Portugal
7.2.1 Unionization in Portugal
7.2.2 Collective Bargaining in Portugal
7.2.3 Workweek and Minimum Wages in Portugal
7.2.4 Forced Labor in Portugal
7.2.5 Working Ages and Child Labor in Portugal

8 Political Risk Assessment In Portugal
8.1 Executive Summary: Government
8.2 Executive Summary: Military Organization
8.3 Democracy in Portugal
8.4 Political Issues in Portugal
8.4.1 Politics and the Business Environment
8.4.2 The Political System

9 Legal Risk Assessment In Portugal
9.1 Executive Summary
9.2 Legal Issues in Portugal
9.2.1 Privacy, Search and Seizure
9.2.2 Trial Justice in Portugal
9.2.3 Excessive Punishment in Portugal

10 Cultural And Demographic Risks In Portugal
10.1 Executive Summary
10.2 Cultural Issues in Portugal
10.2.1 Racial, Ethnic and Discrimination Issues in Portugal
10.2.2 Women's Rights and Gender Issues in Portugal
10.2.3 Religion in Portugal
10.2.4 Fundamental Human Rights in Portugal

11 Historical Background
11.1 Business Customs in Portugal
11.2 Infrastructure for Conducting Business

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Air Pollution Control Equipment in Portugal: A Strategic Entry Report, 2000

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