4Q.2011 Turkey Mobile Payment Market Forecast 2010 – 2016: Gross transaction value of mobile payments in Turkey to rise to $23.8 billion in 2016

IEMR’s Turkey Mobile Payment Market Forecast provides a comprehensive forecast of Turkey’s mobile payment market. We cover annual forecasts of mobile payment users; mobile payment transactions by technology (such as NFC, SMS, WAP, USSD); and mobile payment transactions by type of purchase (such as merchandise, digital products, ticketing, mobile money transfers, bill payments, and pre-paid top-ups). The report is based on IEMR’s Global Consumer Telecommunications Survey-- which covers 50,000 mobile users in 50 markets globally— and is the most extensive country-specific forecasts of its kind.

IEMR’s estimates are based on both demand-side on-line consumer surveys and supply-side on-line interviews with executives. On the demand side, we undertake detailed on-line surveys at the country level in the IEMR 50 list of countries where we undertake primary field surveys based on our quarterly Global Consumer Telecommunications Survey. This survey looks at telecommunications usage and trends of 50,000 consumers in these 50 markets which represent over 80% of the world's population and 85% of the world's mobile subscriber base. These demand side surveys are “conditioned” by supply side interviews that we conduct with leading companies. We provide these companies with our global and regional estimates and ask them standard questions about their thoughts on past estimates at the global and regional levels and their insights on the future growth rates both globally and in any given market.

To this comprehensive dataset, we are adding a PowerPoint presentation which provides our clients with an overview of key trends in the global mobile payment market.

This report will be useful to:

• Strategists and analysts at mobile phone operators and banks/credit card companies responsible for mobile payment strategy development and business analytics
• Developers of mobile payment systems at handset manufacturers
• Device manufacturers in all areas of the telecommunications market that need strategy recommendations on key trends in the global mobile payment industry
• Financial analysts and portfolio managers covering firms in the mobile payment market
• Consultants advising their clients on mobile payment markets
• Researchers who need to gain a better understanding of the global mobile payment market

Please note: The Online Download version of the report is a Global Site License.

This report is delivered as a Zip file.