4Q.2011 China Mobile Entertainment Market Forecast, 2008 - 2016: Total Revenues in China’s Mobile Multimedia Market to rise to $2 billion in 2016IE Market Research Corp.January 26, 2012 SKU: IEMR6777281 |
| Countries covered: China IEMR’s China Mobile Entertainment Market Forecast provides a comprehensive forecast of country-specific mobile entertainment usage among consumers. We provide quarterly historical (2008 - 2011) data and annual forecasts (2012 - 2016) for Mobile Music (Total Users, Retail Revenues, Wholesale Revenues, ARPU), Mobile Gaming (Total Users, Total Events, Revenues, Average Spend per Event), Mobile Personalisation (Total Users, Paid Personalisation Events, Revenues, Average Spend per Event), Mobile TV (Total Users, Total Events, Revenues, Average Spend per Event), and Other Premium Content (Total Users, Average Spend per Event, Total Events, Revenue). IEMR’s estimates are based on both demand-side on-line consumer surveys and supply-side on-line interviews with executives. On the demand side, we undertake detailed on-line surveys at the country level in the ""IEMR 50"" list of countries where we undertake primary field surveys based on our quarterly Global Consumer Telecommunications Survey. This survey looks at telecommunications usage and trends of 50,000 consumers in these 50 markets which represent over 80% of the world's population and 85% of the world's mobile subscriber base. These demand side surveys are “conditioned” by supply side interviews that we conduct with leading companies. We provide these companies with our global and regional estimates and ask them standard questions about their thoughts on past estimates at the global and regional levels and their insights on the future growth rates both globally and in any given market. To this comprehensive dataset, we are adding a PowerPoint presentation which provides our clients with an overview of key trends in the global mobile entertainment market. Why you should buy this report: This report provides answers to all of the following questions:
Please note: this is delivered as a Zip file. |
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