This IDC study presents an IT forecast of 12 vertical markets in New Zealand's IT market for the period 2010–2015. The market sizes and trends for each vertical are provided for 2010 and a five-year growth forecast. This study also identifies current market trends and dynamics that will shape the market in the near term, which vendors targeting specific vertical markets will need to be aware of to properly identify opportunities.
2011 will mark the end of a spending drought for many industries, though IDC expects the recovery to be patchy and fragile, says Louise Francis, senior market analyst, IDC New Zealand. The continued volatility of global financial markets means that many vertical markets will not be putting their foot on the investment accelerator in the short term. Despite these challenges, there will still be areas of significant opportunity for vendors, particularly in utilities, financial services, and banking.
New Zealand Vertical Markets IT Spending 2010–2015 Forecast and Analysis
October 27, 2011
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