New Zealand ICT 2011 Top 10 Predictions: ICT on Shifting Sands

This IDC study presents IDC's predictions of the most prominent trends for the entire New Zealand ICT market in 2011. Through 2010, IDC evaluated user trends and preferences, key technologies and technological changes, vendor strategies, and the wider economic and regulatory environment.

IDC has selected the 10 areas it believes will be most profoundly affected. These top 10 predictions have been selected based on their potential impact on industry dynamics, competition, user demand, and growth during 2011.

" 2011 will be a year of opportunities for companies that are able to balance the "old" with the "new," as the market embraces transformation on multiple fronts", says Liam Gunson, senior consultant, IDC New Zealand. "Success will come for those that do not just have the technology that moves with the times, but also internal business model, incentive schemes, and channel as well as partnering strategies that will support change within their industry," Gunson further adds.