New Zealand Annual Printer Market 2005-2009 Forecast and 2004 Review

This IDC study reviews the New Zealand printer market in 2004 and provides a five-year outlook through to 2009. All key technology segments such as inkjets (split by price bands), colour page (including desktop colour laser and solid ink printers), monochrome laser and impact printers (including both serial dot-matrix [SDM] and line printers), further segmented by speed, are covered in detail. Assessments were performed in terms of unit shipment, shipment value, and installed base for each printer segment. IDC also provides a detailed analysis of vendor activities during the year.

"Whilst the booming MFP market will continue to erode shipments of single-function printers, there are still areas of growth within the New Zealand printer market. Falling average sales values (ASVs) and improving technologies will continue to open up new opportunities for the laser form factor, particularly in the colour space, which is expected to increase at a compound annual growth rate (CAGR) of 17% throughout the forecast period," says Liam Gunson, market analyst, Hardware Research, IDC New Zealand.