Worldwide and U.S. eReader 2011-2015 Forecast Update: November 2011

This IDC study forecasts and analyzes the worldwide ereader market by region. It updates and supersedes Worldwide Connected eReader, Portable Media Player, and Portable Navigation Device 2010-2014 Forecast(IDC #223507, June 2010). It includes shipment, revenue, and ASP data for the 2011-2015 forecast period, as well as segmentation by consumer versus commercial adoption, WiFi-only versus 3G/4G support, and operating system.

"Despite dire predictions that the media tablet would surely bring about the demise of the ereader category, shipments of the devices continue to increase. Regions such as the United States — with access to a deep and wide library of ebooks — will continue to see robust shipment growth as hardware prices continue to decline. Meanwhile, consumers in other regions are forced to wait for publishers to catch on and finally begin the process of offering books in digital format." — Tom Mainelli, research director, IDC Mobile Connected Devices