This IDC study provides market sizing and vendor shares for the worldwide Web analytics software market in 2010 and a forecast for the 2011–2015 time period. Market trends, along with the future market outlook and guidance to CRM software vendors, are provided.
"Web analytics are on the cusp of an evolution in the face of the demand to glean more from digital relationships. Web 'site' analytics report on what is happening on the owned Web site." — Mary Wardley, research vice president, CRM Applications research. "This data will be married to social networking data for an increasingly comprehensive view of customers' online behavior."