Worldwide Web Analytics Applications 2009-2013 Forecast and 2008 Vendor Shares: The Online World Continues to BuildIDCJuly 14, 2009 26 Pages - SKU: IDC2406975 |
This IDC study provides the market sizing, vendor shares, and forecast for the worldwide Web analytics applications software market in 2008. Market trends and future market outlook and guidance to CRM software vendors are also included. "In the current economic climate, the online channel presents a mechanism to scale customer outreach programs at a much lower cost than traditional marketing channels. However, an unstructured approach can also result in wasted time, effort, and money. Web analytics are key to ensuring the online initiative stays on target." — Mary Wardley, program vice president, CRM and Enterprise Applications Research |
Related Markets
- Advertising & Marketing
- Internet Advertising
- CRM & Customer Service
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