Worldwide and U.S. Mobile Advertising 2012–2016 Forecast Update: United States Now Bigger than Japan


June 24, 2012
15 Pages - SKU: IDC5024825
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Countries covered: Japan, United States, Global

This IDC study forecasts spending on mobile search and display advertising (excluding SMS/MMS-based advertising), excluding production costs, for the United States, Canada, Japan, and the worldwide regions for 2012–2016.

"Japan used to be the biggest market in mobile advertising," said Karsten Weide, IDC's VP for New Media and Entertainment. "But our numbers show that the United States has overtaken Japan in 2011 and that Western Europe will outgrow Japan by 2015."




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