Worldwide and U.S. Mobile Advertising 2012–2016 Forecast: United States Now Bigger than Japan


March 7, 2012
SKU: IDC3815594
License type:
Table of Contents Search inside this report Related Reports
Countries covered: Japan, United States, Global

This IDC study forecasts spending on mobile search and display advertising (excluding SMS/MMS-based advertising), excluding production costs, for the United States, Canada, Japan, and the worldwide regions for 2012–2016.

"Japan used to be the biggest market in mobile advertising," said Karsten Weide, IDC's VP for New Media and Entertainment. "But our numbers show that the United States has overtaken Japan in 2011 and that Western Europe will outgrow Japan by 2015."




More Smart Phone reports by IDC

Enterprise Connectivity: Beyond Mobile Device Adoption by IDC
This IDC study details the key findings and analysis of IDC's 2013 U.S. Mobile Enterprise Services Survey. It examines how enterprises are connecting their employees ...
Asia/Pacific (Excluding Japan) Mobile Phone 2013–2017 Forecast and Analysis by IDC
This IDC study presents an update on the mobile phone market in Asia/Pacific (excluding Japan), or APEJ, along with market sizes for 2012 and forecast ...
U.S. Mobile Security Survey, 2013 by IDC
This IDC study discusses the findings from the U.S. Mobile Security Survey regarding threats posed by mobile devices and apps among BYOD and IT-controlled firms."Mobile ...
Worldwide Gaming-Optimized Handheld, Smartphone, and Tablet Gaming 2013–2017 Forecast by IDC
This IDC study forecasts demand for gaming-optimized handhelds, such as the Nintendo 3DS and Sony PlayStation Vita, from a hardware bundle and packaged and digital ...
See all reports like this >>

More Global Smart Phone reports

Global Telecoms - Industry Transformation and the Telcos by Paul Budde Communication Pty Ltd
Telecoms Investment Research Note The telecoms industry is currently involved in a massive transformation. Since the arrival of the internet, the focus of the industry ...
Global - Mobile - Smartphones, Touchscreen Tablets and Handset Market Insights by Paul Budde Communication Pty Ltd
Despite its phenomenal growth – which will continue for many years to come – the smartphone is set to eventually become a utility product. This ...
Worldwide Gaming-Optimized Handheld, Smartphone, and Tablet Gaming 2013–2017 Forecast by IDC
This IDC study forecasts demand for gaming-optimized handhelds, such as the Nintendo 3DS and Sony PlayStation Vita, from a hardware bundle and packaged and digital ...
Global Mobile Market - Key Statistics and Insights by Paul Budde Communication Pty Ltd
Considering the enormous pressure the economic downturn has placed upon industry growth in general around the world – the mobile sector could well be the ...
See all reports like this >>

 
Research assistance
We can help you find what you need. Call us or write us:
US: 800.298.5699
Int'l: +1.240.747.3093
Need help in your search?
 
Related Markets

Smart Phone Reports
 
 

Share this report


Other tasks

 
 
Join Alert Me now!
Receive bi-weekly email alerts on new market research

Sign up today!