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Worldwide and U.S. Internet Ad Spend Report 4Q08: U.S. Growth Flat, 1Q09 Spending Likely to Contract

IDC
March 4, 2009
33 Pages - SKU: IDC2157255

Abstract Table of Contents Search inside this report Related Reports

Countries covered: United States, Global

This IDC update reports the total volume and growth rate of the worldwide, regional, and U.S. Internet advertising spending for 4Q08. It also reports the top U.S. new media companies' quarterly domestic ad sales, growth rates, and market shares, as well as the spending on major ad formats and their growth rates and market shares.

Table of Contents
In This Update
Methodology
IDC Opinion
Current Industry Dynamics
Worldwide and Regional Development
Figure: Worldwide Internet Advertising Revenue by Region, 1Q05-4Q08
Table: Worldwide Internet Advertising Revenue by Region, 1Q05-4Q08 ($B)
U. S. Development
Figure: U.S. Internet Advertising Revenue, 1Q05-4Q08
Figure: U.S. Internet Advertising Revenue Year-on-Year Growth, 1Q06-4Q08
U.S. Advertising Formats
Figure: U.S. Internet Advertising Revenue Growth by Format, 1Q06-4Q08
Table: U.S. Internet Advertising Revenue by Format, 1Q05-4Q08 ($B)
Figure: U.S. Internet Advertising Revenue Share by Format, 1Q05-4Q08
Table: U.S. Internet Advertising Revenue Share by Format, 1Q05-4Q08 (%)
U.S. Top New Media Companies
Table: U.S. Internet Advertising Net Revenue for the Top New Media Companies and Their Advertising Partners, 1Q05-4Q08 ($B)
Figure: U.S. Internet Advertising Net Revenue Growth (Excluding TAC) for the Top New Media Companies, 1Q06-4Q08
Table: U.S. Internet Advertising Net Revenue Growth (Excluding TAC) for the Top New Media Companies and Their Advertising Partners, 1Q06-4Q08 (%)
Figure: U.S. Internet Advertising Net Revenue Share (Excluding TAC) for the Top New Media Companies, 1Q05-4Q08
Table: U.S. Internet Advertising Net Revenue Share (Excluding TAC) for the Top New Media Companies and Their Advertising Partners, 1Q05-4Q08 (%)
Table: U.S. Internet Advertising Gross Revenue Share (Including TAC) for the Top New Media Companies, 1Q05-4Q08 (%)
Figure: U.S. Internet Advertising Revenue Share for the Top New Media Companies, 4Q08
U. S. Top New Media Companies' Market Shares in Display and Search Advertising Revenue
Figure: U.S. Search Advertising Net Revenue Share (Excluding TAC) for the Top New Media Companies, 1Q05-4Q08
Table: U.S. Search Advertising Net Revenue Share (Excluding TAC) for the Top New Media Companies, 1Q05-4Q08 (%)
Figure: U.S. Display Advertising Net Revenue Share (Excluding TAC) for the Top New Media Companies, 1Q05-4Q08
Table: U.S. Display Advertising Net Revenue Share (Excluding TAC) for the Top New Media Companies, 1Q05-4Q08 (%)
Future Outlook
Essential Guidance
Learn More
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Worldwide and U.S. Internet Ad Spend Report 4Q08: U.S. Growth Flat, 1Q09 Spending Likely to Contract

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