In This Study Situation Overview Future Outlook 1. The U.S. Market for Hardcopy Devices Will Fall to Third Place in Overall Unit Shipments But Will Still Command the Largest Share of Dollar Value by a Wide Margin2. The U.S. Market Will Creep Toward MFP and Color3. The Growing Use of Digital Color Will Drive Higher Volumes of Offset Transference with an Increased Focus on Workflow Automation to Provide Faster Short-Run Turnaround Times4. The Push Toward Finer Customer Segmentation Will Spawn More Vertical Market Activity as Well as Examine Company Size Solutions5. New Hardware Activity Will Feature a Broadened Product Portfolio Outside of the Conventional Print Market Opportunity6. Multifunction Devices Will Continue Evolving as On- and Off-Ramps for a Broad Variety of Cloud-Based and Mobile Solutions7. Only a Few Vendors Will Truly Verticalize Their MPS Go-to-Market Strategy8. Most MPS Vendors Will Offer Adjacent Services to Sustain End-User Value9. The Indirect Channel Will Be the Most Competitive Battleground for MPS Providers10. Pages Produced on Hardcopy Equipment Will Decline Overall, But Pockets of Opportunity Can Be ExploitedEssential Guidance Learn More Related ResearchSynopsis
This IDC study outlines our predictions for the 2012 hardcopy market. In the recent past, we have discussed the transformation of the hardcopy market as part of our prediction activity. No longer do we focus merely on the conventional print hardware, supplies, and maintenance trends; rather, we expand the market's reach into services and other peripheral opportunities.
"IDC's predictions for the 2012 hardcopy market truly reflect a transformed marketplace. Much of the 2012 focus will be spent on emerging growth opportunities offered by an increasingly mobile and cloud-based IT infrastructure. We believe that hardcopy vendors will need to consider these market developments in order to achieve success this year and in subsequent years," said Keith Kmetz, program vice president, IDC Hardcopy Solutions.