Worldwide and U.S. Corporate eLearning 2009-2013 Forecast: Cost Savings and Effectiveness Drive Slow Market

IDC
August 6, 2009
23 Pages - SKU: IDC2419538
License type:
Countries covered: United States, Global

This IDC study examines the rapid change in the elearning market over the past few years. While this growth will continue, the market is now more mature and stable, with vendors providing solutions that address real buyer issues and offer return on investments. The U.S. corporate elearning market reached $11.7 billion in 2008. The worldwide market reached $17.2 billion. However, IDC has observed trends that suggest a slower growth to the market during the forecast period than previously reported. To remain competitive in this rapidly changing market space, IDC recommends that vendors should:

  • Talk about customer pain points first
  • Offer a breadth of solutions
  • Tailor message to client's position within maturity cycle
  • Consider adopting a software-as-a-service (SaaS) model


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