Worldwide CRM Applications 2008-2012 Forecast: First LookIDCMay 28, 2008 12 Pages - SKU: IDC1802664 |
| Countries covered: Global This IDC study presents the first look at the 2008?2012 customer relationship management (CRM) forecast. Forecasts for the four segments that make up the CRM applications market are also provided. Specific vendor revenue and market shares for the CRM applications submarkets are not included in this study and will be published later. "While an uncertainty exists for an economic downturn in North America, CRM applications can be leveraged to reduce costs and increase efficiency in the online channel. IDC expects to see an uptake in customer service applications as organizations move to retain customers through responsive and proactive service." ? Mary Wardley, research VP, CRM Applications |
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