This IDC study examines vendor revenue performance in the CRM analytics and Web analytics applications markets for 2012 and presents a forecast of the market for 2013–2017.
"The term CRM analytics applications may be the industry term to reference the functionality, but end users now experience the capabilities more broadly in the context of work as analytics capabilities are built into productivity applications to deliver insight," said Mary Wardley, program vice president, CRM Applications and Customer Experience.
Worldwide CRM Analytics Applications 2013–2017 Forecast and 2012 Vendor Sha...
December 22, 2013
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