In This Study MethodologyMarketing Automation Applications Market DefinitionSituation Overview The Marketing Automation Applications Market in 2010Future Outlook Essential Guidance Learn More Related ResearchMethodologySynopsisTable: Worldwide Marketing Automation Applications Revenue by Vendor, 2008–2010 ($M)
Worldwide Marketing Automation Applications 2010 Vendor Shares: Aggregation of Shares Among Large Vendors Through Acquisition Behaviors
This IDC study examines the worldwide marketing automation applications market from 2008 to 2010. Revenue and market share of the leading vendors are provided for 2010.
"Marketing automation applications spend remains a moving target. New technologies to support social media initiatives are emerging, but a bulk of the spending continues to be focused on analytics-based products," says Mary Wardley, program VP, CRM Applications and Enterprise Applications. "Analytics will again be critical applications to organizations needing tools to measure effectiveness, especially within the social media realm."